Experienced marketing talents with in-depth IT knowledge? We want you! AMAX is looking for professionals to create and implement strategic marketing programs that drive demand for our products and solutions. You will have the opportunity to help shape the company's message and communicate the value proposition to customers worldwide. Primary responsibilities include:
- Design, create, and deploy strategic marketing plans that align with the company's business goals to establish brand equity and presence in target markets and drive demand for our products and solutions.
- Own and manage the entire marketing funnel, from lead generation to conversion, using traditional and digital marketing tactics. Demonstrate expertise in various areas (e.g., content development and optimization, advertising, event planning) to lead outbound and inbound marketing activities.
- Create a compelling brand and messaging strategy for AMAX that resonates with target customers. Evangelize AMAX's solutions, position products, build the relationships between the perceived benefits and cost, and generate value premium.
- Conduct account-based marketing. Collect information, gain insights for specific attributes and needs, and create customized content to engage target accounts.
- Develop and implement leadership campaigns that showcase AMAX's expertise and position the company as a leading voice in the industry.
- Measure, track, and report on the effectiveness of marketing campaigns and use data to inform future marketing decisions.
- Partner with sales and product development teams to develop comprehensive user/buyer personas based on market research and product/industrial knowledge.
- Lead the marketing teams to develop sales tools, collateral, training materials, and demos.
- Develop and manager marketing budgets, ensuring that spending is in line with business goals and ROI is tracked and reported regularly.
- Partner with internal teams to recruit, select, orient, and train employees. Oversee day-to-day operations, coach/evaluate employee's performance, communicate expectations, and ensure employees work productively and develop professionally.
- Build strategic relationships and partner with key industry stakeholders. Liaise with external vendors to execute promotional events and campaigns.
Requirements
No one knows computing solutions and marketing like you do. You are tech-savvy, passionate, and knowledgeable. You know how to communicate AMAX's robust solutions to our world-class clients based on their specific needs. Built your own (and others, sometimes) computer? You are absolutely welcome!
- Technology savvy. Demonstrate knowledge in software, hardware, servers, accelerated computing technologies, data storage, and networking.
- 5+ years experience in B2B marketing in the IT industry.
- Experience in creating strong, engaging, and informative marketing copy and content.
- Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience in planning and budgeting.
- Bachelor's degree.
Good to have:
- Advanced degree in communication/business-related field
- Proven success in marketing campaigns for hardware solutions or computing industries
- Experience with qualitative and quantitative research.
- 2+ years in managerial roles.
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Flexible spending account
- Commuter benefits
- Disability insurance
We also have a perfect location for all types of commuters: AMAX is located right between I-680 and I-880. Warm Springs/South Fremont Bart station and bus stops are within a 10-minute walking distance. 5 more grocery stores, 6+ coffee/tea places, and numerous restaurants within 1 mile. Feel free to try the delicious fusions or grab your daily groceries after work!
