The Marketing Manager is responsible for leading a team of dynamic marketing specialists. Responsibilities include overseeing schedule planning, implementation and monitoring social media accounts, email and SMS campaigns, business-to-customer events, recipe and content development, as well as influencer and affiliate relationship management. The goal in this role is to lead your team to increase brand awareness and engagement, improve marketing efforts and increase pull-through in our sales funnels, all while creating a positive work environment by living our company values. Bonus if you’re into health and wellness and happen to love food and recipes!
You will be successful if:
- You're a seasoned marketing leader. While we love a fresh spirit and unbridled approach, with many marketing communication channels to manage, we need a certain level of experience and expertise to take our start-up steam and power a high-speed locomotive. It’s a really exciting opportunity for someone with at least 5 years of progressive and hands-on marketing team leadership experience.
- You have a creative eye. You know what represents the brand on social and you can either ask your fellow creatives for it (all the specs laid out for them) or you can wield some stellar on-brand assets in Canva, Photoshop or Illustrator yourself.
- You’re a campaign leader. You should know what a specific brand campaign can do on social, print and digital and you can lead the efforts on making these happen, plus, provide the data that proves ROI on paid marketing investment.
Major responsibilities include:
- Lead a team to develop, implement and manage our marketing communication strategy for the Lakanto, Arau baby and Happy Elephant brands.
- Define and monitor the most important marketing KPIs.
- Manage and oversee social media accounts including Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn.
- Support your team in managing the day-to-day efforts for a responsive social reputation, SMS and Email Channels.
- Stay up to date with the latest social media best practices and technologies.
- Ensure content is appealing, on-brand, informative, compliant and focused on the goal/metric.
- Support Cross Functional Collaboration with Creative, Ecommerce, Sales, Strategy & Regulatory Teams
- Communicate with industry professionals and influencers to create a strong network.
- Participation in business to customer and business to business events which may require occasional travel
Salary:
$70,000- $75,000
Benefits & Company Perks:
- 27 Paid Days Off in Your First Year (12 Paid Holidays and 15 PTO)
- Excellent Medical, Vision & Dental
- Voluntary Short & Long Term Disability Coverage
- Optional 401K
- Optional HSA Matching Program
- Team Building Activities
- Free Products
- Free Off-site Gym, Yoga & Spin Rooms
- Meaningful work for a company doing good in the world!
Company Overview:
About Lakanto:
Lakanto is the leading Monkfruit Sweetener in the sugar replacement game. Using a special formula of both Monk Fruit and Erythritol we produce not only our one-of-a-kind Monkfruit Sweeteners, but dozens of baking mixes, chocolates, and more. In the health and wellness space we’ve quickly become a staple for customers of all types of needs, ranging from diabetes, keto, sugar-free lifestyle, and everything in between.
About Arau Baby:
This brand was developed 22 years ago in Japan to offer a safe, additive-free option for baby skin care. It has grown to be a category leader there as well as several other Eastern countries. We are now bringing it across the Pacific to the United States. We use soaps and natural herbs to create great-smelling cleaning products for a variety of uses, all without synthetic detergents, artificial fragrances, colorants, or silicon.
About Happy Elephant:
Happy Elephant is the newest addition to the Saraya USA family of products. With this launch, we are leading the charge for the next generation of sustainable soaps and detergents. The brand makes donations to help Pygmy Elephants and other endangered animals in Borneo while preserving their habitats. With the Borneo elephant at the top of the ecosystem, we are working on several fronts to ensure their happiness, and their beautiful environment for future generations & proceeds go towards the Borneo Conservation Trust. Happy Elephant products combine the newest technology in bio-fermentation with sustainable procurement of raw materials. The result is a unique line of home cleaning products that are safe for you, your family and the environment.
Our Core Values
- We are Proactive Communicators
- We are Respectful and Value Others
- We are Growing Innovating and Improving
- We are Positive and Grateful
- We are United to Multiply our Success
