Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.
Compensation
The compensation target range for this role is:
$110,500 - $130,000
Job Summary
The SEO Manager at Purple will have to understand, provide strategy, and deliver through successful
execution all aspects of Organic Search Engine Optimization (SEO). This includes strong knowledge
of how leading search engines (Google, Bing) work, how Purple’s website can best be constructed to
maximize its search engine referral traffic, and how the changing landscape of Artificial Intelligence
is impacting SEO.
In this role the Senior SEO Manager will lead strategy for SEO performance maximization for Purple
and liaise with leads on the paid search, ecommerce, PR, developers, and creative teams as needed
to improve the site tech structure, linking strategy, and copy and image content in order to improve
organic rankings.
Responsibilites
Job Description
- Develop research, strategize, plan, and implement Purple's SEO strategy in partnership with Purple’s site owners, developers, and commerce leads
- Connect SEO outcomes to company goals and measure their impact on the business.
- Develop and implement AI-driven content strategies that personalize the consumer experience, optimize for natural language search (voice and visual search), and ensure onsite content meets the intent of both human users and AI search algorithms
- Develop and execute SEO recommendations ensuring all components are consistent with branding, positioning, voice and messaging, and drive the desired outcome of increased qualified organic traffic on top search engines.
- Think about the full user journey and touch points, providing a great user experience across multiple platforms.
- Have an “always-on” mentality, keeping a pulse on SEO trends, current events, new industry evolutions, and best practices.
- Track and report on campaign results with actionable steps to keep SEO efforts on plan.
- Brainstorm new, creative approaches to SEO solutions to support creative team, PR, business partnerships, commerce platform, retail/wholesale, and events.
- Conduct content gap analyses, competitive analysis, and keyword research.
- Report on strategies and outcomes on a weekly and monthly basis to leadership teams.
Qualifications
- 5+ years experience working in an active SEO role.
- Experience working across marketing functions, media agencies, internal teams, and link and content providers on long-term equity and growth building for Purple.com.
- Awareness of relevant updates on Google and Bing algorithm evolutions.
- Strong knowledge of the entire media marketing industry and important trends that impact SEO and related initiatives.
- Strong verbal, presentation, and written communication skills.
- Well-organized with great time management skills.
- Outstanding project management skills.
- Excellent interpersonal and relationship building skills.
Required Skills, Education And Experience
- Ability to work on-site in Lehi HQ Location
- Bachelor’s degree a plus
Physical Requirements
- Physical Activities may occasionally include:
- Remaining in a stationary position, often standing or sitting for prolonged periods.
- Adjusting or moving objects up to 15 pounds in all directions.
- Physical Activities may constantly include:
- Communicating with others to exchange information.
- Repeating motions that may include the wrists, hands and/or fingers.
- Assessing the accuracy, neatness and thoroughness of the work assigned.
- Environmental Conditions may occasionally include:
- Noisy environments
Benefits And Perks
- Medical, Dental, Vision
- 401(k) Match
- Flexible PTO
- Earn a Mattress
- Purple Swag
- Amazing Purple Products
WHY WORK AT PURPLE?
- Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.
- Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
- Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.
Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment.
