Marketing Manager
Location: Remote, CA or Bay area-based preferred
Position Type: Contract with the potential to become W2
Weekly Hours: 30 hours per week
Role
Bloomi is looking for a dynamic and experienced Marketing Manager to oversee our social media channels, influencer and ambassador programs, events, and email marketing efforts for both DTC and wholesale. The ideal candidate will have a background in CPG and/or beauty or personal care and a proven track record in driving growth and engagement through innovative marketing strategies. This role reports to the Director of Marketing and CEO. To apply, submit your resume and cover letter to careers@thebloomi.com. Applications without a cover letter will not be considered.
About Us
Bloomi is a pioneering, sexologist-led wellness company creating clean intimacy essentials to help people get in the mood. As one of the first toy brands to launch in Target, we lead the way in normalizing intimacy and promoting sexual wellness. Our products, which meet the highest standards of clean ingredients, are available at major retailers like Target and CVS and have been featured in E! News, Vogue, Forbes, and Fast Company. We are a bilingual brand offering resources in Spanish and English, ensuring greater accessibility. Backed by notable investors such as Sixty8Capital, Fab Ventures, and Enlightened Ventures, we are committed to making intimacy more inclusive, accessible, and enjoyable for everyone.
Job Responsibilities
General
- Efficiently manage key marketing initiatives and channels.
- Own monthly marketing reporting, ensuring KPIs are met & strategic insights are shared
Social Media Management:
- Manage and grow all social media channels
- Develop and execute content strategies that drive engagement and brand awareness
- Own the social calendar and work cross-functionally to hit key dates and sales opportunities
- Monitor trends and implement new strategies to enhance our social media presence
- Report biweekly metrics and trends to the team
Influencer & Ambassador Programs:
- Build and manage influencer and ambassador programs to increase brand visibility
- Identify and cultivate relationships with key influencers and brand ambassadors
- Create and execute campaigns that leverage influencer partnerships to drive growth
Email Marketing:
- Manage DTC and wholesale email marketing calendars
- Create email marketing campaigns that can be utilized across DTC and wholesale
- Develop and execute content strategies for email campaigns to drive customer engagement and sales
- Utilize data-driven insights to optimize email marketing performance
- Grow subscriber base
Content Creation & Strategy:
- Oversee the creation and execution of compelling content across all marketing channels
- Collaborate with internal teams to ensure cohesive messaging and branding
- Develop and implement strategies for content growth and engagement
- Other duties as assigned
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of marketing experience, focusing on CPG, beauty, or personal care industries.
- Proven track record in social media management and influencer marketing.
- Experience in managing email marketing campaigns and content creation.
- Proficiency in marketing tools and platforms (e.g., Klaviyo, Shopify, Later, Canva, Google Analytics). Shopify website development is a plus.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and project management skills.
- Creative thinker with the ability to develop innovative marketing strategies.
Benefits
- Competitive contractor rate
- Opportunity for equity
- Fully remote role
- Complimentary products and invites to intimacy and wellness events
- Opportunity for full-time W2 position with healthcare benefits
Diversity
Diversity is at the core of Bloomi’s values. We encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law.
