adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to "challenger" direct-to-consumer brands. We support fast-growing SMB and mid-market businesses that typically have ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation. We partner with VC/PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity. Speed and scale are at the core of what we do.
We are seeking a highly skilled and innovative Media Strategist - Life Cycle Marketing to join our Lifecycle Marketing team. As a Media Strategist - Life Cycle Marketing, you will play a role in executing lifecycle marketing strategies aimed at maximizing customer engagement, retention, and revenue generation. The ideal candidate will possess an understanding of customer lifecycle stages, segmentation strategies, and omnichannel marketing tactics.
Requirements
The Ideal Candidate will:
- Collaborate with the Lifecycle Marketing Strategist Lead on execution and troubleshooting of marketing campaigns
- Collaborate with cross-functional teams to implement loyalty acquisition campaigns aimed at acquiring new users
- Manage the content planner, ensuring monthly campaign objectives are outlined, with a focus on initiatives for client lifecycle marketing growth
- Explore test-and-learn scenarios to improve Customer Acquisition Value (CAV), including strategies like increasing post-sign-up conversion, shortening the time between purchases, and encouraging desired customer actions
- Execute and evaluate email reporting on a weekly, monthly, quarterly, and annual basis, offering analysis and recommendations
- Stay informed about email and SMS best practices and industry standards, and suggest new ideas and approaches to achieve KPIs
- Grow email and SMS opt-in lists, and develop strategies to reduce churn and unsubscribe rates
- Capable of assisting with logic for email + SMS campaigns and automation
- Capable of providing copywriting, basic design enhancements, and production executions as necessary
- Efficiently segment email lists and establish nurturing campaign systems tailored to diverse e-commerce audiences
- Evaluate the efficacy of email marketing campaigns and consistently improve ROI using data-driven insights
- Measure the effectiveness of email marketing campaigns and continually enhance ROI through data-driven insights
- Monitor and troubleshoot user experience issues impacting the email marketing program to ensure prompt resolution
Desired Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of experience in lifecycle marketing, CRM, or digital marketing roles
- Familiarity with design applications such as Canva, Figma, and Photoshop is beneficial but not mandatory
- Strong analytical and problem-solving abilities
- Exemplary attention to detail
- Strong project/time management skills
- Experience with e-commerce retail brands is preferred, but not required
- Skilled in managing multiple projects, adept at swiftly adapting to shifting priorities, and consistently meeting deadlines
- Capable of independent work, demonstrating proactive behavior, and taking the initiative to organize and complete tasks punctually
- Solid product vision and deep understanding of the email ecosystem; experience with email deliverability is advantageous
- Passion, determination, and eagerness to contribute to a thriving team dedicated to making a positive impact for both the company and our clients
Benefits
Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.
- Excellent Health Benefits (health, dental, vision, and life insurance)
- 401K + Match
- Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 - January 1)
- $300/year to equip your work space with new equipment
- $30/month for home internet
- An extremely supportive and fun company culture
Work Environment Requirements:
- Remote-first company with the option to work from offices in Irvine, California
- Ability to work from anywhere in the US
- Virtual collaboration through meetings and Slack
- Use of a laptop (Mac), computer software, and office productivity tools
- Reliable internet access and a professional background
- Reasonable accommodations are available for qualified individuals with disabilities.
Compensation: $67,000 - $75,000 + commission
Location-Based Pay:
- Compensation is based on the candidate's location within the United States
Note: The salary range represents the base salary and does not account for additional benefits, bonuses, or the equity incentive plan. The final compensation package will be determined based on the candidate's experience, skills, and overall fit for the role.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
