About Us: Located in scenic Rye, NY, The Osborn is a premier senior living community dedicated to enriching the lives of older adults through exceptional care and innovative services. We are seeking a strategic leader to join our team as Vice President of Marketing & Fund Development.
Position Overview: As Vice President of Marketing & Fund Development, you will play a crucial role in shaping the strategic growth and community impact of The Osborn, Osborn Home Care (OHC), and The Osborn Foundation. Reporting directly to the President and CEO, you will lead all aspects of marketing, fundraising, and community relations to achieve our organizational goals and enhance our regional leadership position.
Essential Job Functions:
- Marketing and Fundraising Strategy: Develop and execute annual marketing plans and budgets aligned with strategic goals for The Osborn and OHC. Collaborate closely with sales and executive teams to drive occupancy and brand recognition across our continuum of care.
- Foundation Leadership: Oversee strategic planning and implementation for The Osborn Foundation, ensuring effective fund development efforts including planned giving, annual events, and major donor relationships.
- Positioning and Market Research: Advise senior management on marketing strategies to maintain leadership in senior living and home care markets. Conduct market research and feasibility studies to inform strategic decisions and enhance consumer engagement.
- Communications and Public Relations: Manage all aspects of marketing communications, including digital platforms, print materials, and public relations initiatives. Foster positive relationships with media outlets, donors, residents, and community stakeholders.
- Community Relations: Develop and implement community relations strategies and events. Represent The Osborn in industry forums and serve on community boards to enhance visibility and support.
Qualifications:
- Bachelor’s degree required; Master’s degree preferred in Marketing, Business Administration, or related field.
- Proven senior leadership experience in marketing and fund development, ideally within senior living or healthcare sectors.
- Strong strategic planning and budget management skills with a track record of achieving fundraising targets.
- Excellent communication and interpersonal skills; ability to engage and inspire diverse stakeholders.
- Proficiency in MS Office Suite, CRM systems, and digital marketing platforms.
Why Join Us:
- Mission-Driven Impact: Contribute to a renowned organization committed to enriching the lives of seniors and their families.
- Leadership Opportunity: Lead a talented team and collaborate with executive leadership to drive innovation and growth.
- Community and Culture: Join a supportive environment where your expertise and leadership will make a meaningful difference.
