Summary:
The marketing manager is a critical customer-facing role that drives tactical execution of the strategic marketing plan for the Foodservice Sales Channel. Reports to the President of Foodservice.
Job Responsibilities:
- Performance management of one marketing specialist that is accountable for developing and assigning qualified leads to the sales team and supporting flawless trade show execution
- In-house channel, consumer, and product trend-ologist with ability to translate into actionable insights for customers and prospects
- Conduct research and develop customized presentations to support sales calls and prospect outreach
- Present data to customers and prospects alongside sales representatives.
- Own all existing marketing collateral and ensure accuracy and update as needed in a timely manner.
- Manage digital assets and pitch templates on sales enablement platform.
- Develop new marketing collateral and resources for sales, key accounts, and prospects.
- Manage current key customers to increase lifetime value, monitor churn rate.
- Support marketing campaign development and execution including advertising, social media, and website
- Contribute to the development and launch of email marketing programs via in-house CRM.
- Tradeshow planning, support, and execution.
- Support the annual planning and budgeting process.
- Manage marketing specialist role and oversee smart target prospecting initiatives.
- Develop and maintain a thorough knowledge of Javo and FFP portfolios.
Requirements
Qualifications, Skills and Experience Desired:
- 5-7 years of marketing experience in the foodservice industry
- Established relationships with foodservice focused marketing and advertising agencies and the leading industry trend and insights data providers including Technomic, Datassential, Crest/NPD, etc
- Experience in presenting to the leading commercial restaurant, convenience, and noncommercial operators.
- Experience in working with the leading broadline distribution accounts including Sysco, US Foods, PFG, McLane, Unipro, Frosty Acres, etc..
- Must present and communicate in a professional manner.
- Excellent written and verbal communication skills.
- Computer proficiency in Microsoft applications with strong PowerPoint skills.
- Experience working with Salesforce preferred.
- Experience with Word Press, Adobe Creative Suite, Account Engagement and Highspot a plus.
- Comfortable with shifting priorities and a fast-paced environment.
- Must be self-motivated and able to work independently to meet or exceed goals.
- Consistent and exacting attention to detail.
- Quick, agile, and calm problem-solving skills.
- Strong strategic-thinking and project-management capabilities.
Benefits
- Medical, Dental, Vision, and Prescription Drug Insurance effective on the first of the month following start date
- Health and Wellness Incentives
- 10 Days of PTO
- 9 Paid Company Holidays
- 5 Personal Days
- 401(k)
- Health Savings Account (H.S.A.)
- Long-Term and Short-Term Disability
- Life Insurance
- Accidental Death & Dismemberment (AD&D)
- Employee Assistance Program (EAP)
