Growth Marketing Manager
About SpinifexIT:
With over 20 years of expertise, SpinifexIT is a global leader in providing innovative solutions for payroll, HR, and talent acquisition management. Headquartered in Australia, we operate worldwide, delivering advanced tools specifically designed for the SAP SuccessFactors ecosystem. Our solutions streamline payroll and HR operations while enhancing talent management. Joining our team means becoming part of an organization renowned for its forward-thinking technology and unwavering commitment to excellence and growth.
Role Overview:
We are seeking a proactive and innovative Growth Marketing Manager to join our marketing team. This role will be pivotal in planning, building, and executing multi-channel marketing campaigns designed to drive leads and enhance the sales pipeline. The ideal candidate will excel in developing data-driven strategies and content to attract and convert leads, working closely with the MDR/SDR to ensure seamless lead handover and qualification.
Key Responsibilities:
- Plan, build, and execute outcome-based multi-channel marketing campaigns to drive leads and enhance the sales pipeline.
- Own and align closely with cross-functional marketing colleagues to measure and analyze campaign results, insights, and best practices, optimizing campaigns where needed.
- Develop clear, compelling lead generation messaging and assets to support campaign interaction points - at times including landing pages, event messaging, and social media.
- When necessary, partner and collaborate with third parties to craft compelling campaigns to increase audience reach when needed.
- Work with the cross-functional marketing team to design, launch, and optimize your digital marketing campaigns within your region.
- Map out persona-based journeys and understand their trends to refine marketing strategies.
- Partner and collaborate with sales and other cross-functional teams to gain an in-depth understanding of our global portfolio, target audiences, new markets, etc.
- Work side by side with the MDR/SDR, handing over inbound leads for further qualification and development.
- Support our existing positive, productive working relationships within the marketing team and key internal and external stakeholders, fostering belief in marketing’s role in business growth.
- Support and advocate for SpinifexIT’s global branding guidelines, best practices, and marketing initiatives.
- Achieve monthly, quarterly, and annual targets and metrics as defined by Marketing and Sales Operations.
Qualifications:
- Existing and proven experience in growth marketing, with a focus on inbound lead and demand generation that supports the build of the sales pipeline.
- Strong proficiency in digital marketing tools and platforms, along with the ability to identify other channels
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Familiarity with the SAP ecosystem and how it integrates with marketing strategies is a plus.
- Exceptional communication, project management, and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment.
Location: [North America, Remote]
