Strategy Manager, Digital Consumer Experience
Now Brewing – #tobeapartner
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
Global Channel Development is a strategic business unit that plays a key role at Starbucks by elevating and amplifying the Starbucks Brand through At-Home Coffee, Ready-to-Drink and Foodservice solutions. Today, we serve consumers in 87 markets around the world, whether they’re shopping in grocery store or online, in their workplace or traveling. Global Channel Development does this within a World Class Partnerships model, building relationships and collaborating with business partners like Nestlé and PepsiCo, to bring Starbucks products to life around the world.
This role contributes to Starbucks success by developing strategies for driving business growth via improved digital experiences for consumers. The strategies you develop will impact all Global Channel Development markets, and often intersect with the Starbuck Retail business, hence require extensive global and cross-functional leadership and collaboration.
As a Strategy Manager, Digital Consumer Experience, You Will
Developing and Implementing Digital Strategies
- Strategic Planning: Create and implement comprehensive digital strategies that enhance consumer experience and drive business growth. This involves understanding the market, consumer behavior, and leveraging digital tools to create a cohesive and engaging consumer journey, as well as defining the appropriate frameworks for measuring performance.
- Market and Consumer Insights: Conduct market research and analyze consumer data to inform strategy development, ensuring that digital initiatives are aligned with consumer needs and preferences.
Optimizing Customer Experience Across Digital Channels
- Customer Journey Mapping: Map out and optimize the customer journey across all digital touchpoints, ensuring a seamless and engaging experience.
- Personalization and Engagement: Implement personalized marketing and engagement strategies to enhance consumer satisfaction and loyalty, making use of data analytics to tailor experiences to individual consumers.
Cross-functional Collaboration and Global Leadership
- Team Leadership and Coordination: Lead and coordinate cross-functional teams to execute digital initiatives effectively. This includes working closely with internal stakeholders such as marketing, sales, technology, and product teams to ensure alignment and successful implementation of digital strategies, as well as regional and market teams where the strategies come to life.
- Stakeholder Management: Engage with and manage relationships with key stakeholders, including senior management, to secure buy-in and support for digital initiatives.
We’d Love To Hear From - Strategy development experience, ideally within a top-tier management consultancy for a minimum of 7 years:
- Analytics & insight: Use diverse sources of consumer data and distil into actionable insights.
- Market research: Ability to generate detailed briefs for new research
- Modelling: Generate commercial models and high-level business cases, based on solid financial understanding
- Digital
- Minimum 5 years’ experience with consumer-facing digital technologies including eCommerce/DTC, and associated consumer experiences
- Proficiency in digital marketing strategies, including SEO, SEM, content marketing, and social media and associated performance metrics
- FMCG and/or QSR experience (ideally): understanding of FMCG market dynamics, consumer trends, and competitive landscape
- Leadership experience: Lead in problem solving across multi-discipline cross-functional stakeholder groups
- Vendor management:
- Minimum 3 years' experience managing 3rd party service providers/vendors and cross-functional stakeholders
- Global perspective: Good understanding of franchise and non-franchise global commercial operations
- Communication: Exemplary written and verbal presentation capabilities. Ability to champion an idea with senior stakeholders.
Additional Requirements
- Versatility- Independent worker with strong interpersonal and influencing skills
- Consumer-centric thinking and passionately represent the voice of the customer
- Resilience - Ability to thrive in a fast-paced and constantly evolving digital landscape
- Led by strong sense of values, aligned to Starbucks mission & values.
The interview process for this role will incorporate a hypothetical business case, where you may be asked to provide or present a slide or small deck regarding the prompt.
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
- If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.
Join us and inspire with every cup. Apply today!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, physical or mental disability, sexual orientation, marital status, military or veteran status, gender identity and expression, genetic information, or any other factor protected by law.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation.
