The Opportunity
Join our team as the VP of Product Growth at GrowthDay, the world’s #1 personal growth company. In this role, you will play a pivotal role in shaping and executing growth strategies that acquire new users, increase engagement and LTV, integrate our revenue channels, and align with our company's vision.
As a hands-on leader, you will bring your extensive digital product growth experience, having successfully contributed to the growth of new users, engagement, retention, and LTV of major apps and brands.
You’ll leverage your skills in market analysis, user experience, growth hacking, marketing, and data analytics to inform and drive product and marketing strategies. Your leadership and hands-in-the-product, do-the-work approach will be key in collaborating across product, marketing, sales and engineering of our already-successful startup.
We are seeking an individual with a proven track record of making a massive growth impact in a consumer app company. You must love personal growth and have a clear track record of being a high performer in your career. If you're passionate about building and advancing products, hungry to work with our legendary CEO, Brendon Burchard, and thrive in the dynamic environment of a startup, we want you to be a key part of our mission!
What You Will Do In This Role
- Develop and implement data-based growth strategies for our consumer app.
- Complete a clear roadmap for acquiring new users, increasing engagement, and boosting retention and LTV at levels higher than industry norms.
- Lead product development initiatives across product, design, marketing, and engineering, ensuring they meet market demands and growth objectives.
- Demonstrate expertise in using data analytics to guide product decisions and measure growth outcomes.
- Help implement the right martech and data systems to operate efficiently and effectively across teams.
- Encourage innovation and creative thinking in product development and growth strategies.
- Help implement budgeting, forecasting, and ROI analysis related to product growth initiatives.
- Use strong leadership skills to inspire and manage a diverse product team.
- Demonstrate excellent verbal and written communication skills for internal collaboration and external stakeholder engagement.
- Showcase skill in setting and monitoring key performance indicators (KPIs) for product growth.
- Demonstrate a commitment to continuous learning and applying best practices in product growth.
You Are What We Are Looking For If
- You have at least 7 years digital product experience and have been part of a global team. You’ve built a major brand’s product for growth, and reading this description gets you fired up!
- You have successfully navigated and contributed to the growth of successful apps that served millions of users.
- Your commitment to the mission and vision of our company goes beyond a professional duty; it's a deeply rooted belief that fuels your dedication.
- You are an expert at using data to: figure out what features to build and improve in our app; track growth; see striver behavior, and much more.
- Your career is marked by tremendous ambition, and you have a consistent track record of making a massive impact with a harmonious and sustainable approach.
- Your career already demonstrates a high level of passion for product-led growth and scaling startup teams.
- You’re hungry to work with our founding team and you are looking to roll up your sleeves and grow with a team on fire for its mission!
- You’re humble. You’re never condescending to your team. You care deeply about humans and it shows up in the way you empathize and encourage others.
- You’ve spent years studying the best digital products. You’re an OG but you love to experiment and you love the changing environment we’re in.
- You can handle the realities of a software startup - the edge, the adaptability, the iteration, the sprints, the joys and messes in building and organizing teams. You’re here for it!
About GrowthDay
GrowthDay is the world’s leading membership for personal growth and success. We empower people in 100+ countries to become happier and higher performing in every area of their lives. Our proprietary self-improvement tools, live classes, virtual coaching, famous seminars, online courses, pioneering research, social media initiatives, and industry leadership has made us the #1 all-in-one self-improvement system in the world. Led by Brendon Burchard, the renowned high-performance coach and tech entrepreneur, we serve more customers with research-driven personal development tools, courses, livecasts, in-person events, one-on-one coaching, and virtual group coaching than any other brand in the world.
Why Work With Us?
For one reason: You feel that it’s part of your calling and purpose to be part of a TEAM that exists to help people change their lives. You want to make a difference and inspire behavior change, in measurable ways, at an extraordinary scale. You want to join a TEAM of hard-working, heart-centered people who believe in the personal power and potential of others. You want to be inspired by the culture of the company you work with every day, and you want to know your work makes a difference. And, you actually LIKE change!
Every Day We Show Up As
- Deeply Caring - We are friendly, thoughtful, and caring enough to be truthful and compassionate.
- A High-Performance Team - We are selfless and we execute with excellence, caring about the details, and getting it done in a timely manner.
- Role models - Daily we are working on our own growth while being congruent, self-disciplined, humble, and a positive influence to others.
- Candid Communicators - We are honest and respectful in all facets of communication, embracing feedback, and we share information openly and proactively.
- Creative Thinkers - We continuously live outside the box, thinking about the look and feel, and the interconnections between everything.
- Driven - We show up every day, taking action vs getting stuck or avoiding, and embrace hard work with a smile.
- Passionate Advocates For Our Customers' Growth and Experience - The fundamental reason GrowthDay exists. It is our purpose!
