Event Marketing Planner

Pacer Staffing LLC • Full-time • Remote (United States, US) • 4m ago

Job Title: Event Marketing Planner

Location: 100% Remote, work from home.

Duration: 5+ months

Note: Travel required after worker converts to Full Time Employee.

Purpose

The position is responsible for project managing the concept, design, and production of high-quality creative deliverables and internal/external communications for the Events Division. This role works with the Event Strategy Team to provide insights, best practices, and timelines for deliverables.
This role supports and elevates the corporate brand standards through compelling visuals and is a brand champion who enforces brand standards and consistency for Selling Shows and Events.
They will guide creative development with a strategic mindset to ensure that all deliverables meet business objectives, brand integrity, and continue to build & support. They will ensure that the design promotes the vision and value propositions of the company through high-quality graphic content as well as effective and informative messaging pre, during and post event.

Job Responsibilities

Communications & Information Sharing: 35%

Build, implement, and manage a comprehensive internal communications strategy to increase engagement and build awareness across all stakeholders; including but not limited to, brand narrative, business strategy and department initiatives, and event programs details.
Write and edit communications with a commitment for precision, and quality in a timely manner.
Create and improve existing processes and types of communication, to increase their efficiency and impact.
Track and measure communication metrics impact of strategies to make needed improvements.
Maintain internal Events page with up-to-date events information, marketing resources and communications.
Provide communications guidance with internal teams and leadership.
Creative Development & Project Management: 35%
Lead and implement a process for pre-event meetings to support planners to make decisions about event design; Simultaneously support multiple planners on numerous events of varying sizes at any one time.
Coordinate with internal staff and vendors to establish the requirements for an event and serve as liaison to management team throughout the planning process.
Manage and track multiple project deliverables and timelines. Responsibilities include but are not limited to print and creative tracking and development, shipping & packing event materials, internal and external event communications, show photography and videography.
Project manage selling show printed and digital materials; Includes but not limited to general event materials, supplier sponsored signage and internal department ad hoc signage.
Event Engagement & Experience: 20%
Develop relationships with vendors, venues, and other industry contacts while crafting and implementing the creative and logistical aspects of all events needs for print and digital support.
Develop website, registration platform and advertisement assets for internal and external stakeholders.
Coordinates stakeholder experiences from conception through post-event review; manages on-site collateral preparations, production, and event breakdown; and ensures consistent, high-level service throughout all phases.
Support post-event tracking and ROI analysis to help measure the company’s marketing initiatives and to improve future performance.
Leverage survey data to elevate the events, activities, and hosting experiences of our internal and external stakeholders.
Performs other relevant job duties as required.: 10%.

Education/ Certifications: (Required & Preferred)

BS degree in business or related field.

Experience

4-5 years related experience in Experiential, Event or Tradeshow Management, experience.
2-3 years related experience in accounting/bookkeeping, expense reporting and tracking, budget preparation and analysis.
System Implementation Preferred.

Knowledge/ Skills/ Abilities

Excellent organizational skills and experience with project management.
Advanced event management software and Excel skills, Adobe Creative Suite, Cvent, my Emma
Dynamic on-site presence and team building skills.
Proven ability in creating effective, professional and timely communications with internal and external customers.
Energetic, outgoing, extremely well organized, professional and always works with integrity.
Strong negotiation and event management skills required.
Must be able to work independently and proactively, think quickly, and problem-solve calmly.
Appropriately work with all levels in the organizational structure.