About the Company: RMX/BluBird Industries is a 31 year old dynamic and innovative manufacturer of hose and hose reel company that is dedicated to delivering high-quality products to consumers through retail channels. BluBird is the only company in the world that manufactures both hoses and auto-retractable metal reels with hoses.
Job Location: Remote (USA)
Brief Summary: We are looking for an experienced Marketing Manager, preferably with a background in consumer electronics, FMCG, or soft goods, to join our marketing team in the USA. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns. This role is pivotal in enhancing our brand presence, driving sales, and ensuring our marketing strategies align with business goals.
About the roles and responsibilities:
- Develop and implement comprehensive marketing strategies to promote our products and brand.
- Lead and manage the marketing team to achieve set objectives and KPIs.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create and oversee marketing campaigns across various channels, including digital, social media, email, and traditional media.
- Collaborate with the sales team to develop promotional materials and sales support tools.
- Analyze campaign performance and ROI, providing insights and recommendations for continuous improvement.
- Manage the marketing budget and allocate resources effectively.
- Build and maintain relationships with key stakeholders, partners, and vendors.
- Stay updated with industry trends and emerging marketing technologies.
Skills and Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing management, preferably in the consumer electronics, FMCG, or soft goods industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong knowledge of digital marketing, social media, and traditional marketing channels.
- Excellent communication, leadership, and interpersonal skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing software and tools.
