Director, Corporate Marketing

Fieldguide • Full-time • Remote (San Francisco, CA, US) • $188k - $220k / year • 1d ago

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

As Fieldguide's Director, Corporate Marketing, you’ll be at the helm of defining and elevating Fieldguide’s brand presence and voice. Reporting to our VP Marketing, you’ll lead transformative brand campaigns and strategic communications that resonate across our audience. From crafting compelling narratives to executing multi-channel campaigns, you will help shape how Fieldguide is perceived globally while driving meaningful business outcomes.

What You’ll Do:

Brand Generation

Develop and implement comprehensive brand strategies that strengthen the company's market position and drive business growth
Design, launch, and manage large-scale brand campaigns across multiple channels including digital, social, print, and experiential
Lead creative development and execution of campaigns that build brand awareness, preference, and loyalty
Oversee brand guidelines and ensure consistency across all touchpoints and materials
Lead the evolution of brand identity, voice, and positioning in response to market dynamics
Direct the creation and maintenance of brand assets and marketing collateral
Monitor brand health metrics and campaign performance, adjusting strategies based on data
Manage campaign budgets and resource allocation to maximize ROI

Corporate Communications

Create and execute strategic communication plans across all owned, earned, and paid media channels
Guide the development of thought leadership content and executive communications
Lead social media strategy and content direction across all platforms, ensuring brand consistency and engagement
Oversee external communications including press releases, media relations, and crisis communications
Manage the company's digital presence including website, blog, social media, and email marketing channels
Develop and maintain editorial calendars across all communication channels

About You: