Director of Marketing

Fusion Cyber • Full-time • Remote (United States, US) • 4m ago

Company Description:

We are Fusion Cyber, the fastest-growing education company in the cyber talent space. We provide high-quality, virtual cyber security risk management framework (RMF) and security operations training for diverse groups of learners.

Our mission is two-fold. First, we are here to build a generational impact for our students and their families. Second, we protect businesses and the national security of the United States. We feel an urgent responsibility to tackle these immense and essential challenges.

We do this by:

Partnering with universities that serve diverse populations
Offering for-credit and non-credit Cybersecurity programs on behalf of these universities
Providing millions in scholarships to veterans and under-represented groups from non-profits, grants, and Fortune 500 companies to put students through our programs
Creating pathways into cyber careers with deep relationships with the companies and government organizations that desperately need top cyber talent

The demand for trained cybersecurity professionals has never been higher. We project that our existing programs will grow by 10-20x in the next year and add 2-5 new programs by the end of 2025. The Director of Marketing is a critical hire to help us achieve that audacious goal.

Role Description

As the Director of Marketing, you'll be at the forefront of a mission-driven journey where hustle meets heart and passion meets purpose. You’ll report to the COO as well as working closely with our Head of Revenue, working to continuously optimize and expand our marketing efforts.

The Director of Marketing will lead our marketing across all channels. This leadership role will be responsible for developing and executing a comprehensive marketing strategy that leverages paid advertising, compelling content creation, and effective campaign management to achieve our business goals.

What Will You Do:

Develop and implement a data-driven marketing strategy that aligns with Fusion Cyber’s overall business objectives to grow responsibly and impact veterans and under-represented groups in cybersecurity.
Oversee all aspects of paid advertising, including campaign creation, budget allocation, and performance optimization across various platforms
Lead the content creation process, ensuring high-quality content that resonates with our target audiences and supports marketing KPIs.
Manage the entire campaign lifecycle, from ideation and planning to execution and measurement.
Analyze marketing campaign performance, identify areas for improvement, utilize AI tools to optimize, and make data-driven adjustments to maximize ROI.
Report results to and collaborate with the executive team to align marketing efforts with company objectives and support growth initiatives.
Manage the company's marketing budget.
Recruit, manage, and mentor the marketing team, fostering a collaborative and results-oriented environment.
Stay up-to-date on the latest marketing trends and technologies, and identify opportunities for innovation.
Build an accountability system that aligns with our core values and culture.
Change lives and have fun.

Ideal Candidate:

A relentless hustler who thrives on surpassing audacious goals.
A commitment to our mission of transforming lives through education.
5+ years of experience in marketing leadership with a proven track record of success in developing and executing integrated marketing campaigns.
Strong understanding of paid advertising channels and campaign optimization strategies.
Demonstrated experience in content creation and management, with a keen eye for brand storytelling.
Excellent analytical and problem-solving skills, with the ability to translate data insights into actionable marketing strategies.
Strong leadership and communication skills, with the ability to inspire, motivate, and lead a marketing team.
Proficiency in marketing automation and analytics tools.
Embraces change and thrives in a dynamic startup environment.
Growth Mindset: the ability to scale a nascent business into a large business in a short timespan.
Obsessive Analytics: Willingness to dig deep into program health metrics and opportunities, able to derive insights and present data-driven recommendations to stakeholders.
Inspirational Leadership: Drive and support cross-functional team in delivering both the short-term deliverables, quarterly and annual targets for the business.
Consummate Collaborator: Work closely with Directors, VPs and C-level execs to define the vision and strategy that will drive value to the business and help us deliver on our core mission.