PetWise Inc. is an industry leader of smart, stylish, innovative and environmentally responsible pet products. We were founded in 1990 and our pet products are available across multiple retail and online channels throughout the world. We offer a collegial culture, opportunities for career growth and competitive compensation and benefits. Come join our team and help us design the future of the company.
Position Summary:
As a Digital Marketing Director, you will oversee our PetWise brand communications and reputation, primarily in digital channels. You will play a pivotal role in shaping and executing our communications and advertising strategy, ensuring that our products stand out in the marketplace and resonate with our target audience. With creativity, strategic thinking, and a deep understanding of digital marketing channels, you will drive brand awareness, loyalty, and engagement to grow the overall PetWise business..
Duties & Responsibilities
- Digital marketing expert: Responsible for building annual marketing calendar and campaigns, working closely with brand managers to ensure that brand objectives are being met and marketing plans are executed on time, within budget, and meeting/exceeding KPIs.
- Team leader: You will oversee employees and agencies to ensure that annual communication goals and content are executed according to strategy in the following channels:
- Social media (organic and paid).
- Digital marketing; including Email, search, advertising (in collaboration with the Performance Marketing Team).
- Community building; including ambassador and influencer efforts.
- Public relations (consumer & industry).
- Customer service.
- Insights and Reporting: Responsible for reporting consumer insights from social media and customer service back to cross functional partners, ensuring that the organization is listening and learning from consumer feedback at all times. Regularly conduct “after-party” analysis to assess marketing campaigns and activities for continuous improvement.
- Communications leader: Able to clearly communicate in all forms (written, spoken, presentation) in many voices (brands, business casual, media, ceo/board) to lead and advise on communications strategy in all areas of the business.
- Work cross functionally, as applicable, with Performance Marketing, Brand Managers, Product Managers, Category Managers on all aspects of communication.
QUALIFICATIONS:
- Bachelor’s degree or relevant work experience preferred.
- 8 + years of proven experience in digital marketing roles, preferably within the consumer goods or pet products industry.
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights, stories and strategies.
- Exceptional creativity and storytelling abilities, with a passion for developing compelling brand narratives and experiences.
- Impeccable communication and interpersonal skills, with the ability to write in various brand tones (consumer facing) as well as “business casual” tone (internal communications).
- Collaborate effectively with cross-functional teams and external partners.
- Proven track record of successfully managing and executing integrated marketing campaigns across multiple channels.
- Deep understanding of digital channels, market dynamics, and industry trends.
PHYSICAL REQUIREMENTS:
- Ability to stand, bend, stoop, sit, walk, twist and turn.
- Ability to lift up to 25 pounds occasionally.
- Ability to use a computer keyboard and calculator.
- Work environment is indoors, majority of the time is spent sitting at a desk.
ABOUT US:
PetWise is an innovation-driven organization poised for growth that embraces the vision to delight its customers while outperforming its competitors. The Company is also committed to sustainability, has innovation in its DNA and is an industry leader in the development and branding of smart, stylish and innovative pet products. The Company’s has a highly diversified brand portfolio which includes: SmartyKat, goDog, Sherpa, TrustyPup, Pet Factory, FurHaven, Petlinks, Pawscout, Kitty Sift and PoochPlanet, and is a category leader in pet toys, cat products, beds and travel accessories. PetWise embraces diverse and passionate people who thrive in dynamic environments, embrace continuous improvement and who uphold PetWise’s values and, of course, LOVE pets. Founded in 1990 and headquartered in Novato, CA, with additional offices in Ferndale, WA, McAllen, Tx, Mundelein, IL; the Company has its product development, manufacturing and 3PL capabilities across the continental U.S. and Canada. They also procure some of its products overseas in China, Hong Kong and Mexico. PetWise offers a fun, flexible, and pet-friendly working environment where employees are empowered to help design the future of the Company. For more information on PetWise, visit https://www.petwisebrands.com/.
SALARY RANGE:
The base range for this position is 120K-180K. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.
