Job Description
Key Responsibilities: - Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
- Analyze and report on key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust strategies as needed.
- Content Creation and Management:
- Create engaging and relevant content for various digital channels, including social media, email, and the company website.
- Manage content calendars and ensure timely publication of content across platforms.
- Social Media Management:
- Oversee the company’s social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
- Develop and implement social media campaigns to boost engagement and follower growth.
- Search Engine Optimization (SEO):
- Optimize website content and structure for search engines to improve organic search rankings.
- Conduct keyword research and implement SEO best practices to enhance online visibility.
- Pay-Per-Click (PPC) Advertising:
- Plan and manage PPC campaigns on platforms like Google Ads and social media.
- Monitor and analyze ad performance, making adjustments to maximize ROI.
- Email Marketing:
- Design and execute email marketing campaigns, including newsletters and promotional emails.
- Segment email lists and track campaign performance to optimize open and click-through rates.
- Analytics and Reporting:
- Use tools like Google Analytics, social media insights, and other platforms to track and analyze campaign performance.
- Prepare detailed reports and present findings to stakeholders.
- Collaboration:
- Work closely with the sales, design, and content teams to ensure cohesive marketing efforts.
- Stay updated with the latest digital marketing trends and industry best practices.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience in digital marketing or a similar role.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Strong understanding of SEO, PPC, content marketing, and social media strategies.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to analyze data and make data-driven decisions.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
- Knowledge of graphic design tools (e.g., Adobe Creative Suite).
- Familiarity with HTML/CSS and website management.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous paid time off and holidays.
- Opportunities for professional development and career growth.
- Flexible work arrangements (e.g., remote work options).
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