Why work with us?
The North American branch of Generali Global Assistance offers a diverse and inclusive work environment while employees work towards making real difference in the lives of our clients. As an Organization, we pride ourselves with offering white glove service while being mindful of corporate responsibility and our environmental footprint.
Employees Enjoy a Plethora Of Benefits To Include
- A diverse, inclusive, professional work environment
- Flexible work schedules
- Company match on 401(k)
- Competitive Paid Time Off policy
- Generous Employer contribution for health, dental and vision insurance
- Company paid short term and long term disability insurance
- Paid Maternity and Paternity Leave
- Tuition reimbursement
- Company paid life insurance
- Employee Assistance program
- Wellness programs
- Fun employee and company events
- Discounts on travel insurance
Who are we?
Generali Global Assistance Is Proudly Part Of The Europ Assistance Group Brand And Our Products Utilize a Number Of Corporate And Product Brands. The Brands For Our North American Team Include The Following
- CSA: US travel insurance brand for retail and lodging partners. Learn more here.
- Generali Global Assistance (GGA): The primary Corporate brand in the United States for our travel insurance, travel assistance, identity and cyber protection, and beneficiary companion products. Learn more here.
- GMMI: the industry standard for global medical cost containment and medical risk management solutions. Learn more here.
- Iris, Powered by Generali: identity and digital protection solution. Learn more here.
- Trip Mate: US travel insurance brand for tour operator, cruise and airline partners. Learn more here.
Job Summary
What you’ll be doing.
We are seeking an experienced and innovative Marketing Manager to lead and enhance our comprehensive marketing efforts. Reporting directly to the Executive Director, the ideal candidate will be responsible for developing and executing a holistic marketing strategy that significantly elevates our brand awareness and market visibility. This role encompasses a wide range of responsibilities including social media management, event planning and execution, graphic design, PR, content marketing, and email campaigns. The Marketing Manager will collaborate closely with the commercial and account management teams to drive business growth, foster client relationships, and achieve our strategic marketing objectives.
Principal Duties And Responsibilities
Strategic Planning and Budget Management:
- Develop and implement strategic marketing plans to achieve company objectives.
- Plan and oversee the company’s marketing budget.
Market Research And Analysis
- Conduct market research and analyze trends to identify new opportunities for growth.
- Stay up-to-date with industry developments and best practices in marketing.
Digital Marketing And Campaign Management
- Manage and optimize digital marketing campaigns, including SEO, performance marketing, and social media campaigns.
- Create and execute comprehensive traditional and digital strategies.
- Monitor and report on the effectiveness of marketing initiatives, using analytics tools to track key performance metrics.
Content Creation And Management
- Oversee the creation of marketing collateral including but not limited to brochures, presentations, videos, flyers and website content.
- Create compelling content to connect with existing and prospective clients during each phase of the sales and marketing lifecycle, including articles, presentations, videos, email communications, digital assets, and training/educational/sales materials.
- Lead content management for the brand's website, as well as all marketing literature, and other assets.
Media And Public Relations
- Coordinate with media partners, finding new sources for publications.
- Identify key sponsorship and networking opportunities.
Innovation And New Strategies
- Research, design, and pilot new strategies to deliver content and campaigns through new media and creative solutions.
Experience And Professional Skills
Required / Desired Knowledge, Experiences and Skills:
- 3-5 years of experience in corporate marketing, B2B services, agency, training, or communications environment, with direct responsibility for producing content for a variety of topics and audiences.
- Proficient understanding of marketing tools and platforms such as SEO and social media management tools.
- Outstanding written, verbal, presentation, and editing skills.
- Strong project management and organizational skills.
Technical Skills
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with WordPress for website and portal management.
- Experience with Social Media Management tools and/or page management (e.g. LinkedIn Admin, Sprout Social etc.)
- Familiarity with email marketing platforms such as Constant Contact.
- Ability to drive video production projects, including planning, scripting, shooting, and editing.
Interpersonal And Analytical Skills
- Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
- Analytical mindset with the ability to track and report on key performance metrics.
- Creativity and innovative thinking, with the ability to develop and implement new marketing strategies.
Required
Education and Certifications:
- High School Diploma or Equivalent (GED) required.
Preferred
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Where you’ll be doing it.
This is a hybrid role based out of our Pembroke Pines, FL office. As a hybrid role, you will be working onsite 2-3 days a week and working from home 2-3 days a week.
When you’ll be doing it.
While there is some flexibility in the hours, this position will be Monday-Friday during regular business hours (approximately 8:00am-5:00pm). Occasional overtime may be required according to business need.
Apply today to begin your next chapter.
Don’t meet every single requirement? At Generali Global Assistance, we are dedicated to building a diverse, inclusive and enriching workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
California Residents
- Privacy Notice for California Residents Seeking Employment with Generali Global Assistance is available here: https://us.generaliglobalassistance.com/privacy-notice-for-california-residents-seeking-employment/
The Company is committed to providing equal employment opportunity in all our employment programs and decisions. Discrimination in employment on the basis of any classification protected under federal, state, or local law is a violation of our policy. Equal employment opportunity is provided to all employees and applicants for employment without regard age, race, color, religion, creed, sex, gender identity, gender expression, transgender status, pregnancy, childbirth, medical conditions related to pregnancy or childbirth, sexual orientation, national origin, ancestry, ethnicity, citizenship, genetic information, marital status, military status, HIV/AIDS status, mental or physical disability, use of a guide or support animal because of blindness, deafness, or physical handicap, or any other legally protected basis under applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including, but not limited to, recruitment and hiring, classification, placement, promotion, termination, reductions in force, recall, transfer, leaves of absences, compensation, and training. Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Human Resources. The Company will not allow any form of retaliation against individuals who raise issues of equal employment opportunity. All Company employees are responsible for complying with the Company’s Equal Opportunity Policy. Every employee is to treat all other employees equally and fairly. Violations of this policy may subject an employee to disciplinary action, up to and including termination of employment.
