About Us: TALEA Beer Co. is the first and only woman-owned production brewery in NYC, in a space where less than 3 percent of operations nationally are woman owned. Founded by LeAnn Darland and Tara Hankinson, TALEA is known for sour beers, surprising branch collaborations, and building a community around craft beer. The four (soon to be five!) NYC taprooms in West Village, Cobble Hill, Williamsburg, and Bryant Park are bright, open, and hospitality-forward.
TALEA is building the female-forward beverage company of the future and looking for an experienced, growth-minded marketing leader to join our team and drive our digital marketing initiatives.
Role Overview: We are seeking a Senior Marketing Manager with a strong background in digital marketing to lead and execute key marketing strategies. This role will oversee our email and SMS marketing campaigns, oversee our social media channels, manage the Talea Rewards program, drive the Talea Tastemakers UGC program, manage influencer relations, and foster influential brand partnerships. The ideal candidate will bring 5 to 8 years of marketing experience, preferably within a fast-growing brand or startup, and have a passion for the alcohol or hospitality industry.
This role will report directly into the Fractional CMO and the Co-Founder of Talea.
Key Responsibilities:
- Email Marketing: Develop, execute, and optimize email marketing campaigns to engage our audience, drive conversions, and enhance customer retention. Analyze performance metrics to continuously improve email strategies.
- SMS Marketing: Design and implement SMS marketing campaigns that effectively communicate promotions, updates, and exclusive offers. Track and analyze campaign performance to maximize ROI.
- Social Media Management: Develop and implement social media strategies across platforms to drive brand awareness, engagement, and growth. Create and manage content calendars, monitor social media channels, and engage with our online community. Analyze social media metrics to refine strategies and report on performance.
- Talea Rewards Program: Manage and grow the Talea Rewards program, focusing on increasing membership growth and engagement, driving revenue, and elevating the brand through deeper experiences. Develop strategies to enhance the program's value and effectiveness.
- Talea Tastemakers UGC Program: Oversee the Talea Tastemakers UGC program, encouraging and leveraging user-generated content to promote our brand. Develop creative campaigns and partnerships to amplify user engagement.
- Influencer Partnerships: Identify, establish, and manage relationships with influencers and brand ambassadors to enhance brand visibility and credibility. Coordinate campaigns and track performance to ensure alignment with brand objectives.
- Marketing of Brand Partnerships: Collaborate with partners and Head of Partnerships to create and execute marketing campaigns that highlight our brand collaborations. Ensure seamless integration and mutual benefit from these partnerships.
Qualifications:
- Experience: 5-8 years of marketing experience, with a strong focus on digital marketing strategies. Experience in a fast-growing brand or startup environment is highly desirable.
- Industry Knowledge: Experience in the alcohol, hospitality, CPG, or luxury industry is a plus, with a deep understanding of industry trends and consumer behavior.
- Skills: Experience with Klaviyo or a similar email and SMS marketing platform, Instagram and Tiktok, customer loyalty programs, and influencer marketing. Strong analytical skills and the ability to interpret data to drive decision-making.
- Creativity: A creative thinker with a passion for developing innovative marketing strategies and campaigns that resonate with diverse audiences.
- Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively to various stakeholders.
- Management & Collaboration: Ability to work cross-functionally with internal teams and external partners to achieve marketing goals and drive business growth. Experience managing team members, contractors, and agencies required.
Why Join Us:
- Be part of a forward-thinking company that values creativity and innovation.
- Contribute to the growth of a beloved and rapidly expanding craft beer brand.
- Enjoy visibility and autonomy, as well as regular exposure to the founders and other senior leadership
- Work in a collaborative and supportive environment with opportunities for professional development.
Compensation: Salary range: $90,000-120,000. Benefits include health and dental insurance (50% covered by TALEA), 25 days PTO, and brewery perks like beer, coffee, and staff discounts.
How to Apply: If you’re a motivated and experienced marketing professional who thrives in a fast-paced environment, we’d love to hear from you. Please send your resume and a cover letter detailing your relevant experience to Tara@taleabeer.com and Melissa.Gad@taleabeer.com. Subject line: “Senior Marketing Manager Application”
We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
