Key Duties:
As a part of our dynamic team, you'll spearhead social media marketing campaigns and daily activities that include:
- Strategizing and executing a comprehensive social media marketing plan that integrates graphic design to ensure a trendy and sleek aesthetic.
- Developing content topics aimed at engaging our target customers through visually appealing and well-designed posts.
- Identifying and understanding target customer demographics.
- Creating, curating, and managing all published content (images, video, and written) with a strong emphasis on graphic design.
- Engaging in active monitoring, listening, and responding to users to cultivate leads and sales.
- Expanding community and/or influencer outreach efforts with visually compelling content.
- Designing and managing interactive, graphically appealing social media ad campaigns.
- Increasing follower count by strategically engaging with potential customers.
- Managing online reviews and reputation, ensuring each response is proofread and well-crafted.
- Overseeing all design elements, including Facebook Timeline cover, profile pictures, thumbnails, ads, landing pages, and Instagram profiles, ensuring each reflects our brand’s sleek, modern aesthetic.
- Analyzing key metrics to refine and adjust strategies as needed for optimal engagement and visibility.
Key Skills Required:
- Exceptional ability to create engaging content for social media platforms such as Instagram (emphasis on reels), TikTok, Facebook Business Pages, and LinkedIn.
- Skilled in video editing and graphic design, with a keen eye for modern, trend-forward aesthetics.
- Experience in marketing/branding with a strong understanding of content marketing theory and application.
- Proficient in managing content development and strategy, with a flair for visual design.
- Excellent written communication skills, with a passion for crafting both short and long-copy content.
- Proficiency in using design tools such as Canva and Google Suite.
- Impeccable attention to detail with a proven ability to proofread and ensure error-free communications.
- A proactive and driven approach to projects, always pushing for excellence in all facets of marketing and design.
