This role is crucial to the success, strategy, and content management of all of Crumbl’s social media activity. Responsible for keeping Crumbl active and up to date with current trends and communicating the brand strategy and marketing directives effectively to customers. Reporting to the VP of Marketing with 2 reports who are responsible for the administrative tasks associated with publishing social media content.
This position is based in our Lindon, UT headquarters and it not available for remote work.
Responsibilities
- Collaborate with branding team to conceptualize and create social media content
- Liaise with Crumbl’s community team to ensure consistent customer communication
- Troubleshoot & QA all social media content with the help of social media coordinators
- Create necessary social media analytics reports
- Create, manage, and deliver campaign activation plans
- Instruct social media coordinators on content calendar requirements and ensure all necessary content is executed
- Align platform-by-platform strategy to overall marketing strategy
- Ensure social media voice aligns with brand voice
- Prioritize showcasing Crumbl’s mission & purpose in social media content
- Manage social media tasks and projects as needed
Qualifications
- Bachelor’s Degree in Social Media, Marketing or Communications preferred
- 3+ years of experience in social media marketing
- Skills: Strategic Thinking, Leadership and Team Management, Content, Strategy and Creation, Data Analysis and ROI Measurement, Customer Engagement and Community Building, Platform Expertise, Paid Social Media Advertising
Benefits & Perks
- Medical, dental, and vision benefits
- 15 days PTO/year
- 10 paid holidays
- Paid parental leave
- Personal phone bill reimbursement
- Gym reimbursement
- Corporate DoorDash® DashPass membership
- Regular company and team activities
- 401k with competitive matching contribution plan
- Excellent opportunities for career growth
- Work in a hyper-growth company
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.
Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box!
Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.
