What is CAKE?
CAKE is an invite-only shopping experience where our members are treated like VIPs by a coveted collection of fashion and beauty brands. Membership unlocks a world of perks, access, and experiences including thousands to spend with our brand partners, early access to shop drops, and invitations to exclusive events with amazing people.
Why CAKE
Joining the team during our launch is an amazing opportunity to be part of building something new, innovative and personal in the currently impersonal world of brands and online shopping. We have big goals. We are looking for team members who believe in our mission and want to join a high velocity team focused on executing big goals, while delivering unprecedented value to brands and shoppers. We are a start-up. We are excited to bring on team members who want to support and push each other to succeed. If we win as a team, the opportunity for each of us as individuals to grow is endless.
Role Overview:
CAKE is seeking a dynamic and creative Events and Partnerships Associate to join our team. In this role, you’ll ideate, manage, and execute a variety of event types, including CAKE co-branded events, CAKE-owned events, and partner-supported events. You will also build and maintain partnerships with a range of brands to enhance the overall membership experience and secure sponsorships for our events. This role will work alongside marketing and report directly to the co-founder.
Key Responsibilities:
Event Management:
- Ideate, plan, and execute a range of events, from intimate gatherings to large-scale brand activations.
- Manage all elements of event logistics, including venue selection, vendor management, invitations, setup, and teardown.
- Ensure events align with CAKE’s brand image, delivering a cool, creative, and stylish experience.
- Collaborate with internal teams and external partners to create unique, memorable experiences for our members.
- Manage the dollar - define and stick to defined events budget
- Host! Run on-site events, engaging with CAKE community members, VIPs/influencers, and brand partners
Partnership Development:
- Identify and build relationships with potential brand partners that align with CAKE’s values and community.
- Secure sponsorships and collaborations that enhance the member experience and add value to events.
- Negotiate partnership agreements, ensuring mutually beneficial outcomes for both CAKE and our partners.
Project Coordination:
- Maintain a meticulous event calendar, ensuring all deadlines are met.
- Manage budgets and track expenses, ensuring cost-effective event execution.
- Analyze event outcomes, providing post-event reports and recommendations for future improvements.
Events Marketing:
- Support how events get messaged, captured, and shared across email, SMS, in-site, and on social mediain lockstep with marketing team
Qualifications:
- 3-5 years of experience in event management, partnership development roles
- Strong understanding of the fashion and beauty industry, with a pulse on what’s cool.
- Experience in securing and managing brand partnerships and sponsorships.
- Proven ability to manage all aspects of event planning, from concept to execution.
- Excellent organizational skills, with the ability to multitask and manage multiple projects simultaneously.
- Strong communication and negotiation skills - you love people!
- A self-starter who can be scrappy in a fast paced environment.
- Background in fashion, fashion PR, or membership organizations with complementary partnerships is a plus.
Why work with us...
We offer a competitive compensation package that features benefits and perks. While we are a startup that will need to focus our launch on DOing and executing, we care passionately about developing the members of our team and plan to offer training to develop the technical and managerial skills necessary to enhance your career in the future.
- Full time employees are eligible for full benefits; Medical, Dental & Vision
- Paid Time Off: Full-Time Employees have sick day's + unlimited vacation
- Team Events: Off-sites and industry events
- Hybrid work environment with the expectation of minimum 3 in-office work days per week, alongside partial work from home flexibility
See @cake.members on instagram to get a taste of our events!
