Job Summary:
The Director of Marketing for LA GOLF is responsible for defining the business and brand strategy of LA GOLF products. As a leader of LA GOLF marketing function, the Director will guide the execution of all marketing activities in retail direct-to-consumer.
Position will be Southern California-based.
About LA GOLF:
LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf.
LA GOLF built its cult-like following first by re-imagining shafts, which is the engine and transmission of the golf swing, yet none of the big 5 golf companies make their own shafts. In the first year, over a dozen major champions put the shafts in play. Next, LA GOLF launched the most technologically advanced putter in the game. By using an all-carbon construction, a material 5x less dense than solid steel, this allows for a much larger area of forgiveness for off-center hits, mixed with their patented Descending Loft Face technology which features four descending degrees of loft that solve for consistency with launch angles and yields more predictable rolls. Next up, LA GOLF launched its first ball, with a 4-piece proprietary construction that solves for both distance and control. The LA GOLF ball has outperformed the Titleist Pro V1 in several independent tests for backspin, carry, and total distance. In 2025, LA GOLF will launch the most innovative driver ever made, designed in collaboration with Bryson DeChambeau.
LA GOLF was founded by Reed Dickens, the founding CEO of Marucci Sports, where he used a similar playbook to partner with the greatest players in the game to dethrone legacy incumbents Louisville Slugger and Easton.
For more information on LA Golf products, visit LAGOLF.com
Essential Functions & Responsibilities:
● Project Management – 15%
● Executing Business Strategy – 25%
● Analyzing and Adjusting Business Performance – 15%
● External Perspective and Application – 10%
● Team Management – 25%
● Special Projects and Engagements – 5%
● Fostering Relationships with Stakeholders – 5%
Expected Experience & Required Skills:
● Experience building fast-paced high-end brands with a clear strategy, brand purpose and consumer experience.
● Track record of defining the destination for a brand and mobilizing resources to enable the vision.
● Track record of delivering results in dynamic fast-paced environments.
● Ability to grow market share profitably.
● Ability to work in a start-up environment with little guidance and resource constraints.
● Experience growing and leading a team.
● Drive big thinking from ideation through execution with accountability.
● Passion for understanding consumer behaviors.
● Willingness to take risk and explore new ways to engage and drive relevancy with consumers.
● Approach complex challenges with an entrepreneurial mindset.
● Embraces change and thrives in ambiguity.
Required Skills/Abilities:
● Excellent verbal and written communication skills.
● Excellent interpersonal and customer service skills.
● Excellent organizational skills and attention to detail.
● Strong analytical and problem-solving skills.
● Strong supervisory and leadership skills.
● Ability to create, implement, and monitor budgets.
● Thorough understanding of principles and methods used to promote, display, and sell products and services.
● Proficient with Microsoft Office Suite or related software.
● Able to oversee creative marketing and design.
Education and Experience:
● Bachelor’s degree in business, Marketing or related field required; Master’s degree preferred.
● At least seven years of experience in a related field.
Physical Requirements:
● Prolonged periods of sitting at a desk and working on a computer.
● Must be able to lift 15 pounds at times.
● Local to Southern California required.
Key Responsibilities:
- Develop and Execute Marketing Strategy: Craft and implement a marketing strategy that aligns with LA GOLF’s overall business goals and growth objectives. This includes brand positioning, target market identification, and competitive analysis.
- Cross-Functional Collaboration: Partner with key departments, including product development, sales, and finance, to ensure that marketing strategies support broader company initiatives and objectives.
- Innovation and Market Adaptation: Stay ahead of industry trends and market shifts, continuously adapting strategies to maintain LA GOLF’s competitive edge and relevance in the market.
- Market Research and Consumer Insights: Lead efforts to understand customer needs, preferences, and behaviors through market research and data analysis, using insights to refine brand strategies.
- Lead Digital Marketing Initiatives: Oversee all digital marketing efforts, including SEO, SEM, social media, email marketing, and e-commerce, driving customer engagement and conversion.
- Data-Driven Decision Making: Utilize advanced analytics and digital tools to measure and optimize marketing performance, ensuring maximum ROI on all digital campaigns.
- Technology Adoption: Drive digital transformation by integrating new marketing technologies and platforms that enhance efficiency and effectiveness.
- Develop and Execute Campaigns: Plan and oversee multi-channel marketing campaigns that effectively communicate LA GOLF’s value proposition and drive business results.
- Creative Collaboration: Work closely with creative teams to develop innovative and compelling content that resonates with target audiences and strengthens brand identity.
- Performance Tracking: Monitor and analyze campaign performance, using data to optimize strategies and achieve desired outcomes.
Compensation and Benefits:
● Medical, vision and dental coverage.
● 401k program with matching.
● An environment of collaboration, high performance and great golf equipment.
● $140 - $160k commensurate with experience.
