About David Rio Chai & Tea
David Rio Chai & Tea is America's premier chai company specializing in crafting premium chai and tea products, including our signature Tiger Spice Chai®, and distributing them domestically and to over 50 countries worldwide. We are passionate about animal welfare and conservation and through the David Rio Foundation, and our Implementing partner, the International Fund for Animal Welfare (IFAW), we can support conservation programs. Our brand is further represented by our flagship café, Chai Bar, located on Market Street, Chai Bar on North Beach, and our mobile Chai Cart® operations throughout the City.
The Culture at David Rio Chai & Tea
At David Rio Chai & Tea, we are a dynamic and growing company with a tight-knit team of passionate individuals dedicated to excellence in the beverage industry. Our team comprises diverse professionals from various backgrounds, all contributing their unique perspectives and expertise. We value authenticity, collaboration, and innovation, and we foster a work environment where everyone’s contributions are recognized and valued.
The Ideal Candidate
The ideal candidate for this role is self-motivated, highly organized, and detail-oriented, with excellent verbal and written communication skills. You thrive in a fast-paced environment and are passionate about making a meaningful impact through your work. At David Rio Chai & Tea, we seek smart, kind, and goal-oriented individuals who are excited to be part of our mission.
Job Summary:
The Senior E-commerce Manager at David Rio will lead our digital marketing and e-commerce operations, implementing advanced strategies to boost our online sales and customer engagement. This role involves comprehensive management of CRM systems, execution of data-driven paid search campaigns, and optimization of our e-commerce platforms, including Wix, Shopify, Amazon Seller and Vendor Central, and Zoho, to maximize market competitiveness. This is a hybrid role, combining both remote work and in-office collaboration.
Key Responsibilities:
- CRM Strategy Development: Develop, implement, and optimize CRM strategies using HubSpot, enhancing customer interactions and driving satisfaction.
- Zoho Platform Management: Utilize Zoho tools for project management, customer relationship management, and data analysis, ensuring efficient workflow and integration with other platforms.
- Paid Search Campaigns: Lead the development and execution of high-impact paid search campaigns across social media platforms, aligned with marketing goals and budgets.
- E-commerce Platform Management: Establish and manage an advanced e-commerce platform to facilitate bulk purchasing and resale by consumers, aiming to increase direct sales.
- Wix and Shopify Optimization: Oversee the design, development, and maintenance of our Wix and Shopify websites, ensuring a user-friendly and visually appealing interface.
- Amazon Seller and Vendor Central Management: Manage the Amazon Seller and Vendor Central platforms to boost sales, monitor product performance, and optimize listings to maximize visibility and conversions.
- Website Enhancement: Implement updates and enhancements on Wix, Shopify, Zoho, and Amazon platforms to optimize user experience and sales performance, including testing, data validation, and troubleshooting.
- Market Analysis: Analyze market trends, consumer behavior, and competitive landscape to adjust strategies that improve online visibility and sales performance.
- Cross-functional Collaboration: Collaborate with cross-functional teams to integrate e-commerce strategies with broader marketing and sales objectives, ensuring seamless operations.
- Performance Monitoring: Monitor, analyze, and report on the performance of all digital marketing campaigns, utilizing KPIs and ROI to inform decision-making.
- SEO Best Practices: Implement best practices for SEO, focusing on inventory management, pre-orders, and pricing policies.
- Website Product Maintenance: Maintain and update website products, ensuring accuracy and optimization for user experience.
Requirements:
- 3-5 years of experience in e-commerce, digital marketing, or a related role.
- Expertise in CRM software, particularly HubSpot, with a proven track record of successful implementation.
- Extensive experience with paid search and digital advertising on platforms such as Facebook, Instagram, Twitter, and Google Ads.
- Proven experience managing and optimizing Wix, Shopify, Amazon Seller and Vendor Central, and Zoho platforms.
- Strong familiarity with Zoho tools, including CRM, project management, and analytics.
- Demonstrated ability to manage multiple high-priority projects and meet tight deadlines.
- Strong analytical skills with a focus on data-driven decision-making.
- Excellent communication, leadership, and teamwork abilities.
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
- Experience in data analysis and application to optimize marketing strategies.
