**Job Title: Growth Marketing Manager**
**Company:** Pete's Real Food / Paleo On The Go
**Location:** San Diego, CA (Partial Work From Home)
**Salary:** $80,000 per year (potential for performance based bonuses)
**Benefits:**
- 401(k) Plan
- 10 Days Vacation
-Flexible work schedule including work-from-home days
- Free Meals
- Performance-Based Bonuses Potential
-Limited primary care plan coverage
**About Us:**
Pete's Real Food / Paleo On The Go is a family-owned meal delivery service dedicated to providing delicious, healthy, and convenient meal options. Our commitment to quality and customer satisfaction drives our success, and we are looking for a dynamic Growth Marketing Manager to help us scale our e-commerce presence and expand our customer base.
**Position Overview:**
As the Growth Marketing Manager, you will play a pivotal role in shaping and executing our marketing strategy to drive growth and enhance our online presence. You will optimize our email marketing efforts using Klaviyo and oversee our PPC advertising campaigns. Your primary focus will be on identifying growth opportunities and implementing strategies that align with our business goals.
**Key Responsibilities:**
1. **Email Marketing:**
- Develop and execute email marketing campaigns using Klaviyo to engage customers and drive conversions.
- Create and segment email lists, design email templates, and analyze campaign performance.
- Implement strategies to increase email open rates, click-through rates, and overall ROI.
2. **PPC Program Management:**
- Manage and optimize PPC campaigns across various platforms (Google Ads, Google Shopping, Meta Ads, etc.) to drive targeted traffic and maximize ROI.
- Conduct keyword research, create ad copy, and monitor campaign performance.
- Analyze PPC metrics and adjust strategies to improve campaign effectiveness.
3. **Growth Strategy:**
- Develop and implement growth strategies to expand our customer base and increase revenue.
- Collaborate with the CMO to create and execute promotional strategies and special offers.
4. **Performance Analysis:**
- Monitor and report on key performance metrics for e-commerce, email marketing, and PPC campaigns.
- Use data-driven insights to make informed decisions and continuously improve marketing strategies.
- Prepare regular reports on campaign performance and growth initiatives for management review.
**Qualifications:**
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in e-commerce marketing, particularly with Shopify Plus.
- Expertise in email marketing platforms, preferably Klaviyo.
- Strong background in managing PPC campaigns and analyzing performance metrics.
- Excellent analytical skills and the ability to interpret data to drive decision-making.
- Creative thinker with strong problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
**How to Apply:**
If you're excited about the opportunity to drive growth for a family-owned business committed to health and wellness, we'd love to hear from you!
Pete's Real Food / Paleo On The Go is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us in our mission to make healthy eating easy and accessible. Apply today and be a part of our growth journey!
