We are looking for a Campaign Manager for CBS Entertainment, CBS Studios, and CBS Media Ventures in LA! This role will help lead the planning and execution of creative campaigns and assets for many genres including drama, comedy, unscripted/alternative, specials, daytime, and/or late night. The Campaign Manager will collaborate with partners along with out-of-house agencies to help implement strategic marketing plans on time and on budget. This role requires someone who thrives on project management, creativity, organization, communication, collaboration, and problem solving.
Overview & Responsibilities:
- Manage all components of a 360-marketing campaign including activations, partnerships, media plans, and assets (A/V, digital, social, print, and OOH) across a subset of CBS shows and specials
- Handle all campaign operational aspects including workflow, timelines, asset development and budget tracking
- Create schedules, determine resources, estimate time, track costs and project completion requirements
- Work with the Brand lead to set clear attainable objectives, build, and gather requirements, and manage the constraints, including budget, timeline, scope, quality, and efficiency
- Ensure all projects are prioritized and ladder up to larger business goals
- Anticipate and effectively mitigate problems; and communicate updates to stakeholders on progress, delays, and budget implications
- Work collaboratively and proactively with various internal teams, maintaining excellent relationships with partners across Paramount Global, including Content Brand Strategy, Creative, Affiliate Marketing, Social Media, Media Planning, Technology/Operations, Post-production, PR, Development, CBS Studios, Paramount+ and more
- Help strengthen business relationships with external creative agencies
- Ensure accuracy and timely delivery of campaigns
- Leverage dashboards and documentation to report on timelines and project status
- Identify efficiencies across the Marketing team and broader organization
- Troubleshoot blockers and deal with any unique situations that may arise
- Help evolve the CBS brand and department culture by taking calculated creative risks, nurturing new and disruptive ideas, and helping produce groundbreaking creative for marketing campaigns
Basic Qualifications:
- Minimum 5 years of experience in entertainment, project management, creative services, or entertainment marketing
- Brand or project management experience at an entertainment company or advertising/promotion agency is preferred
Additional Qualifications:
- Experience driving production and delivery of a high volume of creative marketing assets, within budget and on time
- Possess strong decision-making skills and can operate with significant autonomy and discretion
- Detail and solutions focused with strong project management skills
- Experience with Project Management Software, such as Airtable
- Ability to prioritize in a complex, fast-paced environment
- An excellent listener and communicator with a high EQ
- Outstanding teammate able to build relationships quickly with a wide range of personality types
- Highly data-driven, possessing strong ability to gather and apply insights to frame recommendations and results into concise and actionable plans/reports
- Demonstrated understanding of traditional and digital entertainment marketing, including on-air, display, print, OOH, social, performance and digital media channels
- Comfortable in a test-and-learn environment
- Ability to influence direction on department tasks and goals
- Focused and driven to excellence at the accomplishment of all tasks
- Embraces accountability
#hybrid
CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry’s most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.
Additional Information
Hiring Salary Range: $87,000.00 - 91,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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