Imagine yourself in a meaningful role that will contribute to the successful launch of what is soon to be the newest private club & luxury resort in West Palm Beach with one of the most prestigious Golf experiences in Florida. Along with versatile dining, cool programming and a luxurious spa, your efforts will be crucial in implementing our brand's social strategy, highlighting every guest experience—from exclusive guest stays, executive retreats to over-the-top meetings and events.
Job Responsibilities:
Marketing:
- Draft promotional materials/collateral and special event invitations
- Collaborate with operational departments to ensure execution of special events.
- Attend appropriate weekly and monthly meetings upon request.
- Assist Director of Sales & Marketing with any/all other projects as directed.
- Meet deadlines and timelines established by Director of Sales and Marketing
- Manage and maintain database for fulfillment of direct mail and email campaigns within Brand guidelines.
- Collaborate on leisure package offers and fulfilling corresponding offers to media via C+R
- Maintain press material, photo library and social media files in conjunction with Regional Director of e-Commerce.
- Handle gift certificates for charitable donations and maximize exposure.
- Support DOS and General Manager in community engagement efforts
- Participate where appropriate in related trade civic/business related functions and as a representative of Pyramid and the promotion of the property or properties and/or the city/region
- Provide analysis necessary to support the development of the annual business plan and ongoing measurement.
Social:
- Execute a results-driven social media strategy.
- Develop, create and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content across multiple social media platforms and digital channels.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with Director of Sales & Marketing and PR company to create a social media calendar.
- Monitor social media channels for industry trends.
- Drive social media strategy to generate online following and growth of all Facebook, Instagram and future social media accounts
- Interact with users and respond to social media messages, inquiries, and comments as needed.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media marketing of content creators & influencer marketing strategy.
Your workweek will never be dull, and your schedule may fluctuate based upon events and happenings in the Resort, however, is mainly a structured 40-hour Monday through Friday schedule. For example, you might be working with a content creator over a weekend stay.
Social Media Coordinator Qualifications / Skills:
- Passion for social media and proficiency with major social media platforms and social media management tools
- Proficiency with video and photo editing tools, digital media formats, and HTML
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Strong copywriting and copy-editing skills
- Top-notch oral and verbal communication skills
- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with ability to work under pressure to meet deadlines
Education and Experience Requirements:
- Degree in Marketing or related field
- 1-3 years’ experience with B2C social media marketing or content development
- Direct experience using social media management tools (ie. Hey Orca, Hootsuite, Sprinklr)
- Experience with Microsoft Office (Excel, Outlook)
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus.
