POSITION SUMMARY
Generation W Inc, is a nonprofit service organization focused on educating, inspiring, and connecting women and girls. We are dedicated to building community, bringing people together, and advancing and enhancing their lives. Generation W has developed and executes several programs; Generation W, Generation WOW and Generation WORKS and WOWsdom!
The Marketing Coordinator will be responsible for supporting our communications, community outreach, and social media engagement. This role is perfect for someone with 1-3 years of experience in marketing and communications. Experience with Non-Profit Organizations is a plus!
DETAILED RESPONSIBILITIES INCLUDE:
- Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, and content marketing
- Assist with developing/executing year-round marketing strategy and calendar that encompasses organizational messaging, events, and outreach goals
- Effectively communicate project & event announcements and promotion including biweekly zoomcast, annual, and special events
- Consistently create and curate relevant and engaging content across social media platforms
- Monitor social media channels for industry trends, audience engagement, and potential opportunities for enhanced community interaction
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors
- Maintain company website updates, ensuring content reflects the latest organizational activities and announcements
QUALIFICATIONS:
- Bachelor's Degree in a related discipline from an accredited college or university
- 1-3 years experience in a similar role
- Excellent verbal & written communication, presentation, and interpersonal skills
- Working knowledge of research and analytics
- High aptitude for problem-solving and ability to work independently
- Proficient technology skills including Microsoft Office Suite, social media platforms, and design software like Canva or Photoshop
- Must have strong organizational and project management skills, as well as attention to detail
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
- Ability to commute to Jacksonville Beach
- Occasional travel is required
GENERATION W VALUE SET:
The Marketing & Communications Coordinator should demonstrate competence in the following:
• Creativity/Innovation: Develop new and unique ways to improve the operations of the organization and the programs. Ability to utilize an open mindset, fluidity of thought, and ability to pivot based on changing situations.
• Foster Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness.
• Plan: Develop processes & determine strategies to move the organization forward, set goals, create and implement action plans, and evaluate the process and results.
• Problem Solver: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem.
• Support Ethical Culture: Understand ethical behavior and business practices and ensure that your own behavior and the behavior of others are consistent with these standards and align with the organization's values.
