About Cabana Life:
Cabana Life is a leading brand in sun protective clothing, committed to delivering stylish and functional apparel that helps people enjoy the sun safely. We are looking to reposition our brand to better tell our unique story and solidify our presence in the marketplace.
Role Overview:
We are seeking an experienced consulting Creative Director to lead the repositioning of the Cabana Life brand. This role involves auditing current marketing channels and content, developing and executing a comprehensive content strategy, and ensuring alignment with our business goals. The ideal candidate will have a proven track record in consumer brands, preferably in the fashion industry.
Only apply if you are available to start this month.
Responsibilities:
Content Planning and Strategy:
- Develop and execute a comprehensive content strategy that aligns with Cabana Life’s business objectives and brand vision.
- Conduct thorough market research to identify customer needs, preferences, and emerging trends.
- Create detailed content calendars and schedules to guide content production and distribution.
- Provide creative direction for photoshoots, ensuring visual content supports brand messaging and objectives.
Content Creation and Management:
- Oversee all content across homepage, email, SMS, advertising, and social media platforms.
- Ensure all content is optimized for major placements, SEO, and adheres to brand voice and style guidelines.
- Provide creative direction and approval for Product Detail Pages (PDP) and new landing pages, ensuring they reflect the brand’s positioning and goals.
Performance Tracking and Analysis:
- Utilize analytics tools to track and measure the effectiveness of content campaigns.
- Monitor key performance indicators (KPIs) such as traffic, engagement, and conversion rates.
- Analyze performance data to refine and adjust content strategies for improved outcomes.
Collaboration and Coordination:
- Work closely with marketing, sales, and product teams to ensure content strategies are integrated with broader business objectives.
- Coordinate with internal stakeholders to maintain consistency and alignment in brand messaging and positioning.
Continuous Improvement:
- Stay informed about industry trends, emerging best practices, and competitive landscape.
- Implement innovative content strategies to keep Cabana Life ahead of competitors and relevant in the market.
Qualifications:
- Proven experience as a Brand Director or similar role, preferably within the fashion or consumer goods sectors.
- Strong background in content strategy, creation, and management.
- Demonstrated ability to position brands and develop impactful marketing strategies.
- Proficiency in using analytics tools to drive content decisions and measure campaign effectiveness.
- Excellent creative direction skills with experience in managing photoshoots and content production.
- Strong communication and collaboration skills, with the ability to work effectively across teams.
- Up-to-date knowledge of industry trends, best practices, and competitive dynamics.
- History auditing all marketing channels.
- Knowledge of LTV best practices and levers to improve LTV.
Application Process:
To apply, please email hr@cabanalife.com your resume, a cover letter detailing your relevant experience, and examples of previous work or case studies that demonstrate your ability to reposition brands and drive successful content strategies.
