Location: Remote
Duration: 6 months
Description:
Duties:
Works with internal clients such as Product Marketing teams and develops digital marketing and Ecommerce campaigns based on client objectives.
Applying significant digital marketing knowledge and experience, establishes campaign goals, tactics, and messaging and serves as a subject matter expert for client team.
Presents marketing initiative outcomes to clients and demonstrates the impact of the marketing campaigns using metrics related to customer engagement, revenue, and return on investment and provides insights on particular customer groups.
Partners with creative content professionals to develop and evaluate creative content for marketing campaigns in alignment with the established messaging and objectives of the campaign.
Collaborates with digital marketing operations professionals to deploy content on B2B Ecommerce platforms and other digital channels.
Partners with marketing analytics professionals to proactively monitor, analyze, and optimize digital campaign performance, including web traffic, customer engagement, and other metrics.
Summarizes in-depth and complex data to create actionable insights for clients.
Independently develops, analyzes and reports on A/B and multivariate tests to enhance campaign performance and provide insights on customers.
Manages the deployment of marketing content across several digital marketing channels, including Ecommerce platforms, email, social media and web advertising.
Ensures alignment of content and tactics across channels and drives customers from various platforms to landing pages and solutions, based on client objectives.
Manages project budgets and ensures that campaigns are completed according to the set timelines.
Establishes and cultivates long-term relationships with internal clients, demonstrating on-going value of digital marketing solutions and sharing new and enhanced capabilities with decision-makers.
Skills:
Proficient in email marketing tasks with HTML and CSS.
Able to work with dynamic email templates with multiple segments getting different messages.
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
May contribute to the development of policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Solutions are innovative and consistent with organization objectives
Completes work; independently receives general guidance on new projects
Work reviewed for purpose of meeting objectives
Education:
Bachelor's Degree preferred.
Any certifications in email marketing channels such as Salesforce Marketing Cloud, HubSpot, Marketo, etc. a plus.
Skills Required:
Audience segmentation
Metrics
Digital marketing
Advertising
Marketing
B2b
Digital campaign
Product marketing
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
