B2B Marketing Analytics Manager
Korn Ferry is seeking a B2B Marketing Analytics Manager to work on our Growth Marketing team. As the Marketing Analytics Manager, you will be responsible for gathering, analyzing, and interpreting marketing data to optimize our marketing strategies, improve customer acquisition and retention, and enhance overall marketing performance. This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.
In this role you will plan, measure, analyze, and report on marketing online and offline initiatives to maximize their effectiveness, optimize return on investment (ROI), and drive better results in the future. Our environment is fast-paced, and this role is in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment. This role will span across planning, monitoring, and evaluating our team’s various campaigns and their outcomes with the ability to pull and analyze data from various sources.
What you’ll be doing
- Analyzing the effectiveness of marketing campaigns based on performance indicators across all channels (website, email, social, events, paid advertising) and different data sources (CRM Salesforce, social platforms, Marketo Measure, DOMO, advertising platforms)
- Lead QBR and take a leadership role in our Marketing Reporting Center of Excellence
- Leading measurement plans and analysis of marketing programs and campaigns, including ROI calculations and identifying success factors which can be applied for continuous improvement
- Creating, publishing, and presenting reports on KPIs, marketing program ROI, and pipeline health
- Collaborating with cross-functional stakeholders across analytics, marketing, revenue and marketing ops to generate business insights and inform marketing strategies
- Creating experimentation and A/B testing plans to support marketing and product user flows
- Being a subject matter expert on analytics topics like campaign best practices, data pull, dashboard creation
- Through data & insights, partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.
We’re excited if you have
- Degree in a marketing analytics field or equivalent practical experience
- 4+ years of experience as a marketing analyst using marketing tools and platforms
- Experience in B2B SaaS
- Experience in Adobe Analytics, CRM (Salesforce), data visualization (DOMO) and reporting
- Experience collaborating with cross-functional stakeholders to drive consensus on requirements, including strategic direction, ad-hoc analysis, or development of new data pipelines
- Excellent communication and organizational skills
- Marketo Measure (Bizible) experience
