Lead Expert, DTC Performance Marketing
Location: US Home Office
Place of Work: Remote
Is digital media your thing? We’re hiring for a Lead Expert, DTC Performance Marketing to keep abreast of constant, manage ever-changing digital activity – where you will support the analysis and management of digital marketing programs –in “real time”.
The Lead Expert, DTC Performance Marketing will play a pivotal role in driving the growth and success of the i-Health brands through management and execution of our digital marketing media. This role will work directly with our Brand Marketing team, as well as our media buying agency, to execute, measure, and optimize our national digital media across various marketing channels including social media, influencer, search, display, and digital TV. This role requires a combination of strategic leadership, data-driven decision-making, cross-functional team management, and hands-on execution to drive brand awareness and consumption. The ideal candidate will have a blend of strong digital marketing, media buying, marketing analytics, and ad operations experience with a track record of growing marketing investment on a measurable ROI basis.
At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.
Your key responsibilities
- Lead performance marketing channels and media buying strategy for a multimillion dollar media budget
- Manage day-to-day relationships with external agency partners, driving clarity of strategy and holding partners accountable to deliver against pre-identified KPIs
- Work cross-functionally with Brand Marketing partners to understand Brand priorities and build out appropriate activation plans across various marketing channels
- Identify opportunities to execute A/B test across digital channels, measure results, and provide scalable insights and recommendations that impact cross-functional sales and marketing channels
- Evaluate and leverage marketing technology platforms, tools, and automation solutions to streamline processes, enhance campaign performance, and drive operational efficiency. Stay updated on emerging trends and innovations in marketing technology
- In partnership with Agency, establish robust measurement frameworks and analytics capabilities to track key marketing metrics, performance indicators, and attribution models. Provide regular reporting and insights to senior leadership, highlighting successes, areas for improvement, and actionable recommendations.
This position can be in a home office in the Eastern or Central time zones of the US. Individual pay offered will be based on the applicant’s job-related skills, experience, relevant education and training. This position is also eligible for bonuses and benefits, which are not included in the pay scale provided. Salary $94,600-$140,000.
We bring
- The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose
- A flexible work environment that empowers people to take accountability for their work and own the outcome
- Barrier-free communities within our organization where every employee is equally valued and respected – regardless of their background, beliefs, or identity
- A firm belief that working together with our customers is the key to achieving great things
- An eagerness to be one team and learn from each other to bring progress to life and create a better future
- We offer competitive pay, career growth opportunities, and outstanding benefit programs
You bring
- Deep understanding of media buying, marketing technology platforms, analytics tools, and attribution models
- Excellent analytical skills and proficiency in data analysis, segmentation, and campaign optimization
- Strategic thinker with the ability to translate insights into actionable marketing strategies and initiatives
- Strong leadership and interpersonal skills, with the ability to inspire and motivate cross-functional teams
- Exceptional communication skills, both written and verbal, with the ability to articulate complex concepts and ideas effectively
- A Bachelor's degree in Marketing, Business Administration, or related field and 4+ years post-collegiate experience in digital marketing and/or media buying
Our recruitment process
Interested in this position? Please apply online by uploading your resume in English via our career portal by December 20, 2024.
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.
dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich.
dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. dsm-firmenich people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable sharing this, please let us know.
Agency Note
Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.
