Director of Marketing - Join the Team at Experience Kissimmee!
Are you ready to lead dynamic marketing initiatives in one of Florida’s top travel destinations? Experience Kissimmee, the official tourism authority for Kissimmee and Osceola County, is seeking a creative and strategic Director of Marketing to drive our marketing vision and shape the way millions of visitors experience Kissimmee each year.
As the Director of Marketing, you’ll collaborate with a high-performing team to design and implement innovative marketing campaigns that reach global audiences and align with our mission. From overseeing cross-device web presence to managing strategic partnerships with world-renowned theme parks, you’ll play a critical role in boosting engagement, increasing overnight stays, and enhancing our brand presence worldwide.
Why You’ll Love This Role:
- Creative Leadership: You’ll lead the development and execution of our marketing strategies, from content distribution to paid media campaigns.
- Strategic Impact: Be a key contributor to the organization’s growth, working directly with our CMO and executive team to shape the future of tourism in Kissimmee.
- Exciting Collaboration: Partner with global tourism authorities like Visit Florida and Brand USA, as well as major industry players like theme parks and tour operators.
Key Responsibilities:
- Lead the development and execution of comprehensive marketing strategies, from creative campaigns to cross-device web presence.
- Oversee paid media campaigns, from conception to results analysis, ensuring alignment with organizational goals and KPIs.
- Manage relationships with media buying, website, and email marketing agencies to develop trackable marketing campaigns aligned with goals.
- Collaborate with international and domestic sales teams to create annual travel trade sales and marketing programs.
- Manage a talented Marketing team and Interactive Media team to optimize digital presence, drive SEO, and ensure brand consistency across all channels.
- Build relationships with theme parks, external partners, and agencies to enhance cross-promotional opportunities.
- Provide leadership in digital strategy, monitoring trends, analyzing campaign effectiveness, and recommending innovative initiatives.
Who We’re Looking For:
- A passionate marketing leader with a bachelor’s degree (or equivalent experience) in marketing, advertising, or public relations, and at least 7 years of related experience.
- Proven ability to manage multiple marketing initiatives, work collaboratively with cross-functional teams, and lead high-performing teams.
- Strong knowledge of digital marketing, email marketing, SEO, social media, and mobile marketing strategies.
- A self-motivated team player who thrives in a fast-paced, results-driven environment.
- Someone with excellent communication, project management, and organizational skills, with a keen eye for detail and design.
Perks and Benefits:
At Experience Kissimmee, we’re committed to fostering a diverse and inclusive workplace while supporting our employees with a comprehensive benefits package:
- Health & Wellness: We cover 80% of medical and dental premiums, 100% of life insurance, and disability premiums.
- Generous PTO: Enjoy a competitive Paid Time Off plan that promotes work-life balance.
- Retirement: Safe Harbor 401(k) plan with company contributions.
- Professional Development: We offer opportunities for growth, including annual performance reviews, membership to professional organizations, and more!
- Hybrid Work Environment: Experience Kissimmee blends work-from-home days with days in the office working from our beautiful Celebration office.
Ready to Make an Impact?
Join a passionate team dedicated to driving tourism to one of Florida’s most exciting destinations. Apply today and bring your expertise to Experience Kissimmee!
Experience Kissimmee provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, national origin, age, disability/handicap, marital status, sexual orientation, gender identity or expression, genetic information, veteran status, or any other protected classification under applicable federal, state, and local laws. Experience Kissimmee complies with applicable laws governing non-discrimination in employment. This EEO policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training.
