Summit Hill Foods
A leading flavor and ingredient company.
Maker of Better Than Bouillon and The Original Louisiana Hot Sauce Brands.
Brand Manager
Hybrid: On-site in Rome, GA (Tues, Wed, Thur)
Position Purpose
The Brand Manager is responsible for developing and executing comprehensive marketing strategies to drive growth and profitability for the brand. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape. The ideal candidate will possess strong analytical skills, creativity, and the ability to collaborate effectively with cross-functional teams.
Key responsibilities include developing and executing brand strategies, managing brand budgets and resources, leading product development initiatives, overseeing marketing communications, and building strong relationships with key stakeholders.
The marketing teams operates on a hybrid work model that allows individuals to work remotely on Monday and Friday. The role requires the candidate to be physically present in the Rome, GA corporate headquarters for three days a week when not traveling.
Position Responsibilities & Duties
A. Brand Strategy Development:
- Develop and execute long-term brand strategies aligned with overall business objectives.
- Identify competitive, category, consumer and shopper insights to identify new opportunities that will drive growth.
- Define target audiences and develop compelling brand positioning and messaging.
B. Brand Management:
- Manage the P&L for assigned brands, including revenue, profit, and market share goals.
- Develop and manage comprehensive brand plans, including marketing objectives, target audience segmentation, positioning, messaging, and key performance indicators (KPIs).
- Develop and manage brand budgets, optimizing resource allocation to maximize ROI.
- Monitor brand performance and make data-driven adjustments to the marketing strategy.
C. Innovation:
- Drive product innovation and development initiatives aligned with brand strategy and consumer needs.
- Collaborate with cross-functional teams, including product development, R&D, and packaging, to identify new product opportunities.
- Lead the development of product concepts, ensuring they align with the brand strategy and meet consumer needs.
- Conduct market research to validate product concepts and gather insights for product refinement.
- Develop comprehensive product launch plans, including marketing, sales, and distribution strategies.
D. Marketing Communications and Campaigns
- Develop and execute integrated marketing campaigns across multiple channels (TV, digital, social media, PR, in-store, etc.) to build brand awareness, drive purchase intent, and increase market share.
- Manage advertising agencies and other external partners to deliver high-quality creative assets and media plans.
- Track and measure campaign performance, analyzing ROI and making data-driven optimizations.
Essential Skills
- Bachelor’s degree in Marketing, Business, or related field, MBA preferred.
- 5+ years of brand management experience in the consumer food industry.
- Proven track record of driving brand growth and achieving business objectives.
- Proven track record or working effectively as a business leader championing initiatives and leading and influencing cross-functional teams.
- Strong understanding of business planning and strategy, marketing principles, analysis, promotions, budgeting, project management.
- Strong analytical skills and proficiency in data analysis tools (e.g., Excel, market research software).
- Demonstrated ability to identify category and consumer insights and translating them into actionable consumer investments.
- Demonstrated ability to develop and execute successful marketing campaigns.
Experience:
- Marketing: 5+ years of consumer branded marketing experience required
