As Manager of Marketing Communications, you'll be a key marketing leader responsible for developing, managing, and executing exceptional and effective marketing campaigns and internal/external communication initiatives. You'll lead junior marketing communications team members, work closely with internal marketing partners, and manage external vendor relationships to deliver insightful and compelling content that successfully promotes PatientIQ's products, services, and brand. You will be responsible for cultivating brand alignment across key internal and external audiences. You'll work cross-functionally to support internal stakeholders and be responsible for ensuring marketing communications achieve identified business goals, such as lead generation and client retention. You will report to the Vice President of Marketing.
Responsibilities
- Direct the development and tactical implementation of strategic marketing and communications plans, including content campaigns, events, digital marketing, and public relations
- Oversee the creation and execution of all content, including eBooks, whitepapers, infographics, email campaigns, videos, award and event submissions, press releases, bylines, blog posts, and social media posts
- Serve as editor-in-chief to ensure accuracy of publications and support brand alignment
- Align communications and campaigns with defined user/buyer personas and value propositions
- Guide the day-to-day marketing activities, ensuring objectives are implemented
- Oversee junior marketing communications team members and manage external vendor relationships
- Conduct consistent analysis of internal and external marketing communications opportunities and needs
- Work closely with the company's internal stakeholders enabling them to exceed objectives by providing appropriate tools, materials, and presentations
- Synthesize feedback from internal stakeholders into actionable work to be executed on by the marketing team
Requirements
- Relevant advanced degree required, with 7+ years of related professional experience in marketing, communications, journalism, public affairs, or a related field
- Experience within the healthcare field required, healthcare SaaS marketing experience preferred
- Well-versed in branding and marketing/communication strategies and tactics (traditional and digital)
- Excellent communication skills, both oral and written
- Ability to think strategically, synthesize feedback, and translate strategy into effective tactics
- Ability to determine a marketing campaign's scope, milestones, objectives, and dependencies
- Experience managing external teams/vendors
- Experience leading/mentoring internal team members
- Experience making data-driven marketing decisions and owning the outcomes of those decisions
- Strong organizational and forward-looking planning skills
Benefits
- Great Benefits: Competitive health, dental, and vision insurance, plus additional perks like 401K
- Mission-Driven: Be part of a team that is passionate about solving meaningful problems in healthcare and improving patient lives
- Idea Meritocracy: We value and implement great ideas, no matter where they come from
- Flexible Time Off: We trust our team to take the time they need, whenever necessary
- World-Class Team: Join an industry-leading team that values collaboration and excellence
- Fast Growing: Be part of a rapidly expanding company that is making a significant impact in the healthcare industry
