COMPANY INFO:
Phillips & King, a subsidiary of Kretek International, Inc., is a leading distributor of specialty tobacco, alternative smoking products, and accessories in the United States. Since 1906, the company has built a strong reputation by focusing on independent and small chain convenience, tobacco, and liquor retailers. Phillips & King offers an unparalleled wholesale e-commerce catalog of products and ships to all 50 states, the US Virgin Islands, Guam, Puerto Rico, and globally to US military bases, providing hassle-free tobacco tax compliance, easy web-ordering and a team of knowledgeable customer service experts.
PURPOSE OF JOB:
The Marketing Associate will focus on the creative aspects of our digital marketing efforts. This role will support front-end website management, content creation, campaign management, and other marketing initiatives to drive traffic and customer acquisition and increase customer engagement. The ideal candidate will have a keen understanding of digital marketing trends and the ability to translate data into actionable marketing deliverables.
ESSENTIAL DUTIES & RESPONSIBILITIES:
· Develop and manage content for the eCommerce platform, including product descriptions, landing pages, blog posts, and promotional material.
· Collaborates with the marketing team to execute digital marketing campaigns to drive traffic, customer acquisition, and sales conversion, tracking performance and results.
· Utilizes SEO, SEM, and email marketing to maximize online visibility and engagement.
· Conversion Rate Optimization (CRO): Supports implementation of CRO strategies to increase website conversion rates and improve online sales performance.
· Implements and manages referral programs and other customer acquisition strategies to increase brand visibility and loyalty.
· Monitor and analyze website traffic and engagement metrics using tools like Google Analytics to optimize marketing efforts.
· Stay informed about the latest trends in digital marketing and eCommerce to identify new opportunities for growth.
· Collaborate with the design team to create visually appealing and effective marketing collateral.
· Support the Marketing Director in the execution of broader marketing strategies.
REQUIRED QUALIFICATIONS:
· Bachelor’s degree in Marketing, Communications, or related field.
· 2+ years of experience in digital marketing, content marketing, campaign management, or a similar role.
· Proficiency in digital marketing tools and web analytics.
· Strong writing and communication skills with an ability to create compelling content.
· Experience with SEO/SEM and knowledge of current digital marketing best practices.
· Creative thinker with the ability to develop innovative marketing strategies.
· Ability to work independently and as part of a team in a fast-paced environment
OTHER REQUIREMENTS:
General office environment, ability to sit for long periods of time. Ability to move about the office. The ability to lift 25lb up to 50lbs occasionally.
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change or be added at any time per business needs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
