RESPONSIBILITIES
- Help build, protect, and evolve our brand identity across multiple channels, mediums, and platforms
- Help establish and build the creative direction for the company as well as leverage established brand guidelines
- Ability to plan, lead, and direct creative shoots with our ambassadors, affiliates, and models to generate high-impact creative content
- Design and write comprehensive creative briefs that apply the overarching brand strategy, audience insights, campaign objective, and customer journey to a creative approach that’s unique to the particular campaign-- providing clear direction, visual inspiration, style guides, and creative big idea thought-starters.
- Present these briefs to leadership and partner teams in order to have alignment before the work begins.
- Have a vast knowledge of creative agencies and engage them with a brief, overseeing and directing sessions, and reworking/guiding creative decks. Present decks to leadership, as well as encouraging direct reports to present.
- Oversee the creation and evolution of brand guidelines to ensure consistency across all touchpoints.
- Collaborate with product development, marketing, and sales teams to align creative efforts with product launches and promotional activities.
QUALIFICATIONS
- At least 10 years design direction and management experience, collaborating with and counseling senior executives (C-suite, Managing Directors, Subject Matter Experts, etc.).
- Demonstrated work, personal experience in sports and entertainment, multi-cultural, technology, and lifestyle industries.
- Proven track-record of leading and growing designers.
- Portfolio that demonstrates a deep knowledge of brand systems applied across a variety of media (link to portfolio required).
- Experience across multiple channels (merchandise, digital, print, video, UX/UI)—enjoys working on big ideas and small points of execution, and everything in between.
- Expert in Adobe Creative Suite.
- Ability to craft a story or concept so it's got teeth– shaping culture, not just reacting to it
- Comfort being hands-on and willing to do the work yourself, alongside a small and mighty team.
- Experience leading creative development of innovative creative from concept to delivery.
- Experience in working with fashion and apparel. Knowledge of the screenprinting + general production processes is a plus.
- Experience with layouts, graphic fundamentals, typography, print, and web design
- Experience with Shopify, Clickfunnels, or other e-commerce platforms
- Experience generating eye-catching branded content around physical products and lifestyle brands.
- Interest in automobile industry and fashion is preferred.
ABOUT US
Served Fresh Daily bridges the gap between live entertainment and direct-to-consumer digital marketing and merchandising. We design, build, manage, and grow your brand by activating fan bases worldwide through immersive content, premium product, and a comprehensive digital strategy. With deep roots in both music and fashion, we approach each opportunity with the highest level of service ensuring each client is treated equally no matter how big or small. We understand what it takes to build a brand. Through our all-inclusive list of services from curated merchandise programs to warehousing and logistics, we are confident in our ability to bring our clients' visions to life.
