The Marketing and Communications Manager will assist in managing Magnolia Plantation and Gardens' brand strategy and content distribution while executing key communication objectives. This role also serves as the organization's primary media relations expert, creating and delivering content that raises awareness of Magnolia's programs, events, and activities to both visitors and the broader community.
Join our team and be the driving force behind Magnolia's story, shaping unforgettable experiences and creating lasting connections through innovative marketing and communications strategies.
What you will be doing:
- Develop and manage Magnolia's messaging campaigns across digital and print channels, ensuring consistency with brand voice and mission. Collaborate with cross-functional teams to align content with organizational goals
- Create, publish, and maintain internal and external newsletters, press releases, and blog posts. Respond to media inquiries and visitor questions
- Bring Magnolia's online presence to life through engaging and visual media: Manage a dynamic social media content calendar, track trends, and create content that boosts brand visibility and drives visitation. Utilize Hootsuite to optimize content distribution
- Manage blog posts, podcasts, and SMS campaigns via Mailchimp
- Develop and execute membership and radio group marketing campaigns
- Maintain a media contact list and bios for the leadership team. Research and apply for industry and leadership team awards
- Update and maintain the media kit for outreach purposes
- Edit and maintain Magnolia's website, ensuring accurate and up-to-date information
- Work closely with Magnolia's Marketing Consultants to co-develop strategic marketing plans that align with company goals, leveraging internal data for impactful initiatives
- Collaborate with Guest Operations and Sales teams to create copy for internal communications and software platforms
- Represent Magnolia at networking events
- Exemplifies a team-player spirit when assigned other duties as required
Requirements
Who you are:
- Passionate about storytelling and creating lasting, positive impressions through creative content. You're enthusiastic, energetic, and a highly creative problem-solver
- You bring 3-5+ years of experience in marketing, ideally with 3+ years in hospitality or event marketing
- You're skilled in developing, posting, and managing content across social media platforms for a well-established brand
- You excel at prioritizing tasks, focusing on what truly matters, and executing plans efficiently
- You understand the importance of online engagement and respond quickly to comments, questions, or feedback to foster community involvement
Benefits
Employee Benefits
- Magnolia realizes the importance of a healthy work/life balance and offers a generous amount of PTO, Sick Days & Paid Holidays
- Happy Birthday.. off! If you are scheduled to work on your special day, you can request 8 hours of pay
- Magnolia contributes 80% of medical premiums for employee-only coverage and 40% to all other levels of coverage
- No cost $10,000 life & accidental death and dismemberment (AD&D) insurance
- 401K retirement plan matching at 4%
- If enrolled in our medical plan, access to covered MinuteClinic® and Teledoc® services are offered to you free or at a lower cost. Covered medical participants can also enjoy Peerfit (helps you stay active with monthly credits that can be redeemed for group fitness classes), Wellness tools (health assessment and online programs to help you meet your goals), Discount program (helps you save on health products and services), 24/7 Employee Assistance Program (helps in all aspects of life, from emotional well-being, legal and financial help), behavioral telehealth/virtual providers and services, no-cost diabetic meters and enhanced maternity program. Plan participants are also offered free, online will preparation with claimant support services and emergency travel assistance
Employee Discounts
- Experience our history, horticulture and nature with your loved ones! Employees can host their immediate family members (on non-scheduled working days) to Magnolia! This includes free admission to the gardens and to all tours. If immediate family members visit during an employee's scheduled working day, eligible family members are welcome to visit the gardens with free admission. Please contact the Welcome Center for more information
- Save 50% on all on-site venue rentals (includes standard fees), 40% off at our charming Gift Shop and meal discounts at our impeccable Peacock Cafe!
- Employees and their immediate family members can join Community Events for free!
- Enjoy discounted pricing for Magnolia's prime Special Events
- Earn your Reciprocal Admission Pass after your first 90 days! This gold pass allows you and one guest free admittance to over 40 participating attractions such as: SC Aquarium, SpiritLine Cruises, Charleston County Parks, Children's Museum of the Lowcountry and many more!
- Team Members are provided company branded uniform items at no cost!
Training & Development
- No-cost continuing education training for current licenses that benefit both you and MPC
- Limitless internal training and development opportunities!
Additional Perks
- It really pays! Referral bonus for an employee's referral that is hired and completes three months of service. $500 for full-time hires and $250 for part-time hires
- Accept your own stainless steel Magnolia logoed bottle, perfect for preserving our environment and keeping your drinks hot or cold (up to 24 hours)
- 6mi of Biking and Walking Trails for you to use
