Based in the heart of the Los Angeles Metropolitan Area, WARP is redefining middle mile logistics through cutting-edge solutions that drive efficiency and enhance customer satisfaction. As an asset-less business model, our new approach to LTL freight eliminates the need for owning terminals. Instead, we connect third-party cross docks with a network of cargo vans, box trucks, and 53-foot trailers, all powered by advanced routing algorithms to optimize freight movement and significantly reduce operational costs. Our innovative offerings include store replenishments, last mile carrier injections, inbound freight optimization, and tech-powered cross-dock solutions that streamline the flow of goods. With our industry-leading freight consolidation strategies and state-of-the-art technology—including real-time tracking and dynamic routing—WARP empowers businesses with end-to-end visibility and control over their supply chains.
We are seeking a passionate Product Marketing Specialist to join our team at WARP in a full-time on-site role. In this position, you will play a key role in driving the success of our innovative logistics solutions.
Key Responsibilities:
- Market Research: Conduct comprehensive market analysis to identify industry trends, customer needs, and competitive landscape, specifically focusing on middle mile logistics and LTL freight solutions.
- Go-to-Market Strategies: Develop and execute effective go-to-market strategies for our product offerings, ensuring alignment with business objectives and maximizing market impact.
- Collaboration: Work closely with the sales and product management teams to gather insights and feedback, ensuring that our solutions meet client needs and enhance overall customer satisfaction.
- Product Communication: Craft compelling messaging and content that clearly articulates the unique features and benefits of WARP's logistics solutions, tailoring your approach for various target audiences, including Fortune 500 companies.
- Performance Tracking: Monitor and analyze the performance of marketing initiatives, providing actionable insights to optimize future campaigns and drive product adoption.
Join us at WARP and help shape the future of logistics through innovative marketing strategies that resonate with our clients and elevate our brand in the competitive landscape.
Qualifications
- Market Research and Communication skills
- Go-to-Market Strategy and Sales skills
- Product Management expertise
- Strong analytical and problem-solving skills
- Excellent project management abilities
- Experience in the transportation or logistics industry is a plus
- Bachelor's degree in Marketing, Business, or related field
