The SEM Strategist will be responsible for planning, implementing, and managing our company's overall SEO and Paid Media strategy. It covers a wide variety of duties such as search marketing, web analytics, content strategy planning, link building, and keyword strategy. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms.
Responsibilities
- Analyze complex data to identify trends and insights
- Proactively discover action items that can move the needle on client SEO and Paid Ads campaigns
- Actively participate in weekly Level 10 Meetings
- Estimate budgets and time for successful campaigns
- Accurately allocate funds for clients' digital marketing campaigns across multiple channels
- Work closely with Sales, Accounts, and Ops to create cohesive strategies for client marketing campaigns
- Research, develop, and implement advanced SEM strategies and campaigns across client accounts. This includes competitive analysis, keyword research, ad copy development and testing, bid optimization as well as numerous micro-optimizations
- Perform frequent analysis of client campaigns, including technical SEO, content analysis, utilizing our bidding analysis platform, account segmentation, keyword analysis, or other ad hoc analysis
- Stay current on industry trends and upcoming technology, channels, and online marketing strategies
- Write and present data analysis reports and proposals to stakeholders, executives, and clients
Requirements
- Analytical and perceptive, skilled communicator who is able to collaborate with various teams
- Current knowledge of SEO practices and techniques is essential to this role
- Proven experience as SEO Manager, SEM Manager or similar role
- A deep understanding of relevant and current SEO and Paid Ads best practices
- Experience with SEO analytics platforms such as Rank Ranger, Ahrefs, SEMRush, Agency Analytics, etc)
- Proficient in Google Sheets, Looker Studio, Google Analytics, Google Search Console, and Local Falcon
- Analytical mindset with numerical aptitude
- Must be able to adapt to changing priorities, possess outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines
- Solutions first mindset with willingness to explore and roll up sleeves to ensure team success
- Strong presentation, communication, writing, and collaboration skills
- Team-driven attitude and passion for learning
Benefits
- Starting from $75,000; pay commensurate with experience
- Work remotely from home
- 12 days of PTO within the first year, increases with tenure
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
