Digital Marketing Director (Onsite – St. Louis)

24Seven Talent • Saint Louis, MO, US • 8h ago

Our client is seeking a strong Digital Marketing Director who will lead their digital initiatives, empowering the agency and their clients to excel in a rapidly changing digital landscape. This person will be responsible for crafting innovative strategies, managing and leading a talented team, and exploring fresh ideas to stay ahead of the curve.

Key Responsibilities

Drive Digital Innovation: Stay ahead of trends and implement cutting-edge solutions.
Strategic Vision: Develop forward-thinking digital strategies for current and future success.
Team Leadership: Mentor and inspire a dynamic digital marketing team.
Cross-Department Collaboration: Partner with creative and content teams for seamless execution.

Client Consultant: Serve as the digital expert, helping clients leverage new technologies.
Future-Proofing Strategies: Guide clients in adapting to AI and new platforms.
Business Development: Showcase our digital expertise to attract and retain clients.

Campaign Oversight: Plan and optimize digital campaigns across various channels.
Data-Driven Insights: Analyze performance metrics to refine strategies.
Innovative Optimization: Use advanced tools like AI and machine learning to enhance ROI.
Stay Ahead of Trends: Monitor new platforms and tools.

Technology Integration: Implement automation and emerging technologies.
Enhance User Experience: Collaborate with UX teams to improve digital experiences.

Lead Creative Strategy: Ensure content is innovative and engaging.
Content Oversight: Supervise creation of compelling, audience-focused content.
Cohesive Storytelling: Maintain a unified brand voice across channels.

Technology/Tools

Platform Proficiency: Stay updated on major digital platforms and explore new ones.
Analytics Expertise: Utilize tools to track performance and generate insights.
Marketing Tech Stack: Regularly assess and upgrade marketing technologies.

Qualifications

Bachelor’s Degree: In Marketing or a related field; a Master’s or certifications is a plus.
Experience: 8-12 years in digital marketing, with 2+ years in a leadership role.

Digital Marketing Expertise: Knowledge of SEO, SEM, PPC, social media, and email marketing.
Innovative Mindset: Familiarity with AI and machine learning is a plus.
Data Proficiency: Comfortable using analytics tools for decision-making.

Leadership: Ability to inspire and guide a team.
Communication: Strong verbal and written skills for client interaction.
Forward-Thinking: Anticipate trends and pivot strategies effectively.
Problem Solver: Analytical mindset to identify and overcome challenges.

Bonus qualifications

Certifications: Google Ads, Google Analytics, or similar credentials.
Proven Track Record: Successful leadership of innovative digital projects.
Creative + Strategic: Comfortable collaborating with creative teams to meet client goals.