Western Spirits, a leading national beverage alcohol company, is seeking an experienced, motivated professional to collaborate on the launch of an exciting new multi-product brand concept, set to launch in Q1 2025. This role offers the opportunity to influence product development, brand strategy, marketing, sales, and distribution in a fast-paced, collaborative environment that embraces a non-traditional approach and structure. You will have the unique chance to touch many parts of the business and make a lasting impact.
Key Responsibilities:
- Lead brand strategy development for a new multi-product alcohol brand
- Collaborate across departments (marketing, sales, product development, and distribution) to ensure successful product launch and ongoing brand growth.
- Influence product development decisions to align with the overall brand vision and market demands.
- Drive marketing strategies, focusing on non-traditional approaches to reach target audiences.
- Work closely with the sales team to develop effective distribution and sales strategies.
- Manage timelines and ensure all brand-related projects are executed efficiently and effectively in a fast-paced environment.
- Contribute to the development and execution of innovative, forward-thinking brand and business strategies.
Qualifications:
- Proven experience in brand management, preferably within the alcohol or beverage industry.
- Strong understanding of branding, product launches, and the alcohol category.
- Experience with non-traditional marketing strategies and working within fast-paced, collaborative environments.
- Ability to work cross-functionally and touch various parts of the business.
- Strong communication skills and a collaborative mindset.
- A passion for innovation and bringing new products to market.
- In-depth knowledge of the alcohol industry and current market trends.
- Agency experience and/or representation of alcohol brands is a plus.
- No degree is required, and an appreciation for the outdoors is a plus.
Why Join Us:
- Be a key player in shaping and launching a groundbreaking new brand.
- Join a collaborative, fast-paced team where your contributions will have a direct impact on the business.
- Work for a leading company in the beverage alcohol industry, offering career growth and development opportunities.
- Experience a non-traditional business structure where creativity and innovation are encouraged at every level.
