Company Description
Orcé Cosmetics is based in Los Angeles, CA, and focuses on breaking the barrier between luxury and inclusivity by offering high-performance beauty solutions for skin tones and types often overlooked by the beauty industry, with a particular emphasis on Asian complexions.
Role Description
We seek an analytical and creative marketing leader with a proven track record of scaling indie beauty/wellness brands and leading strategic brand partnerships to pioneer marketing efforts for an innovative beauty start-up focused on meeting the underserved needs of global Asian consumers. Working in a fast-growing, dynamic startup is challenging, fulfilling, and lots of fun. We seek a marketing leader who desires to make an impact and catapult a growing brand to greater heights. You love spending your days thinking of new ways to expand our brand's reach and client base, and you are driven to achieve business growth, revenue, and overall company success.
This is a full-time hybrid role for a Marketing Director at Orcé Cosmetics. The role is based in Los Angeles, CA, with flexibility for some remote work.
Your Role:
- Oversee marketing across all digital commerce growth channels and touchpoints
- Concept and execute 360 marketing campaigns
- Create & implement conversion-improving and sales-driving strategies to reach/exceed revenue goals
- Manage the marketing budget, including performance reporting & forecasting
- Manage teams focused on content creation, branding, paid media, influencer marketing, PR, affiliate marketing, and email marketing
- Expand reach and drive revenue through community building, brand partnerships, and identifying opportunities in domestic and international markets
- Acquisition & Retention: Lead the team to design & execute acquisition marketing & paid media strategies, custom audience segmentation, and retention tactics to fuel growth and efficiency
- Work closely with senior sales and operational leadership as a marketing evangelist
- Develop and execute marketing plans to support each retail door and market
- Report on performance for all inbound demand generation initiatives (webinars, events, nurture programs, email, and digital ad campaigns) and identify new opportunities to improve existing campaigns
- Support the nurture of existing users with the goal of increasing conversion rates
- Leverage marketing automation to drive qualified leads and increased engagement
What you bring to the table:
- 6+ years of beauty/wellness direct-to-consumer + eCommerce marketing experience
- Proven track record of scaling indie brands and creating impactful brand partnerships
- Deep understanding of Asian consumers and the premium beauty market
- Experience with Google Ads/Analytics, Meta Ads, Klaviyo, and Shopify
- An expert in leveraging social media platforms such as TikTok and Instagram to foster an engaged community and build brand awareness
- Experience with managing external teams and freelancers
- Experience with international markets (a huge plus)
- Able to problem-solve creatively on the spot and turn “no” into “why not”
- An effective leader with the ability to manage and motivate team members with diverse working styles
- High accountability and takes pride in delivering results
- Positive attitude and strong communicator
- Team player with no ego, willing to roll up your sleeves where no task is too large or small
- Willing to pick up new skills and learn new technologies on the fly, instead of shying away or rejecting unfamiliar tasks
- Tenacity and dedication to thrive in the start-up environment
- Strong entrepreneurial spirit - initiative-taking and a bit of hustle are a core part of our DNA!
To Apply
Email your resume and cover letter to hiring@orcecosmetics.com with “Director of Marketing” in the subject line. We will not consider applications submitted directly via LinkedIn, or any applications submitted via email without a cover letter.
Orcé Cosmetics is an equal-opportunity employer; we value diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you are an individual with a disability and need any accommodations in order to apply for a job listing, please contact us at hiring@orcecosmetics.com.
