Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
The Vice President of Ecommerce Demand Planning is responsible for driving the demand planning, forecasting, and inventory optimization processes to support the ecommerce growth across six brands sites. The VP will collaborate closely with licensees, marketing, merchandising, and operations teams to ensure accurate demand forecasting, efficient inventory management, and alignment of product availability with customer demand.
What You'll be Working on
Demand Forecasting and Analytics:
- Develop and implement advanced demand forecasting models that integrate historical sales data, market trends, promotional activities, and seasonality
- Leverage data analytics, AI, and machine learning tools to improve forecast accuracy and identify opportunities for ecommerce growth
- Monitor and analyze ecommerce demand fluctuations and provide recommendations to adjust forecasts accordingly
Promotions
- Develop promotional calendar with licensees and merchandising teams to optimize topline and margin goals
- Test different strategies to create a promotional arsenal
- Propose future promotional functionality to dev team with expected ROI on program
Inventory Management and Optimization:
- Partner with licensees on inventory planning strategies to maintain optimal stock levels, reduce excess inventory, and minimize out-of-stocks across ecommerce channels
- Manage inventory turnover rates to align with business objectives, focusing on both top-line sales and margin improvement
Digital Channel Planning:
- Collaborate with marketing to plan traffic and conversion forecast goals tied to overall sales plans
- Understand consumer buying behavior by acquisition and retention channels to plan future season buys
Must Haves
- 10+ years of experience in demand planning or inventory management with a significant focus on ecommerce operations. Experience in a fast-paced retail, consumer goods, or ecommerce environment is preferred
- Strong analytical and quantitative skills with expertise in demand forecasting and statistical modeling techniques
- Proficiency in ecommerce analytics platforms
- Excellent communication skills with the ability to influence stakeholders at all levels of the organization
- Strategic thinker with a strong ability to balance long-term goals with immediate business needs
- Strong knowledge of supply chain operations, ecommerce ecosystems, and inventory optimization techniques
Primary Location Salary Range: $160,000 - $200,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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