Benefits: 401(k) 401(k) matching Company car Company parties Competitive salary Dental insurance Employee discounts Flexible schedule Health insurance Paid time off Vision insurance Wellness resources
HUALAPAI PREFERENCE
Position
Chief Marketing & Revenue Officer
Department
Administration
Classification
Exempt
Salary Range
Executive
Supervisor
Chief Executive Officer
Disclaimer: Position Description is not meant to encompass all aspects of position; other duties may be assigned.
Position Summary
:
The Chief Marketing & Revenue Officer will be responsible for the significant year-over-year growth of revenue at Grand Canyon Resort Corporation. This measured growth will be achieved through the strategic development, implementation, execution, and constant evaluation of all sales, marketing, and advertising campaigns at GCRC. Additionally, this position will be responsible for advising the Executive team regarding new business ventures, which includes product development and expansion of currently owned businesses and revenue streams, acquisitions of existing businesses, development of new business models for GCRC. This position will assist the executive team in the oversight of aggressive pursuit of new businesses in the tourism industry, as well as other industries as deemed appropriate by the Executive team. The individual in this role will be tasked with demonstrating significant growth in revenue in current business operations, as well as future business ventures. This individual must present all sales, marketing, and advertising matters to the C-Suite team. Additionally, they must ensure optimum performance and continuous improvement in all areas of sales, marketing, and advertising. They are responsible for the overall workload, productivity, development, motivation and performance of direct reports. The individual in this position is expected to contribute to a C-Suite team that promotes an employee oriented, high-performance culture which emphasizes involvement, efficiency, and a positive & productive working environment. This position will act as a Hualapai ambassador and in the best interests of the Hualapai Tribe at all times.
Duties & Responsibilities
: Impactfully increase revenue for GCRC through the development, implementation, execution, and continuous oversight of strategic sales, marketing, and advertising campaigns. This includes assessing and appropriately targeting relevant demographics through all mediums and channels available, including television, streaming media, and social media. Significantly increase digital footprint and traffic in all relevant steaming and social media spaces, and generate monthly reports indicating growth, fully supported by tangible and relevant metrics. Evaluate all marketing partners and advertising agencies on an ongoing basis to ensure maximum ROI. Develop and implement marketing campaigns which significantly increase visitation to existing business operations. Engage with high-end advertising agencies to develop relevant advertising campaigns which support and promote the GCRC and Grand Canyon West brands, as well as Hualapai culture. Work with the C-suite team to identify and execute opportunities for mergers and acquisitions, as well as opening new business operations both locally and throughout the geographic region. Work with other C-Suite executives and Directors to find efficiencies in current business operations. Lend expertise to the team in all areas of business operations, such as marketing, finance, human capital, and all other areas of business ops. Continuously enhance and improve existing products and offering to maximize efficiencies and revenues. Prepare short- and long-term strategies to significantly increase revenues. Utilize previous experiences in mergers and acquisitions, as well opening new properties and business ventures, to ensure smooth transitions and openings in all areas of business operations. Work with operational department heads to market, advertise, and promote a world-class experience for our guests. Follow up and hold leaders accountable to deliver on promises. Responsible for ensuring all team members are appropriately informed and properly trained to assist our guests. Perform regular and timely Performance Evaluation discussions and documentation with members of team and promote team environment while providing individual growth opportunities for direct reports.
- Ensure proper health, safety, and sanitation processes are in place and being followed for the safety of all guests and team members.
- Ensure that all guest-related issues are resolved promptly while maintaining a high degree of tactfulness and respect for the other party.
- Contribute to a team environment and assist coworkers in handling issues or difficult or unhappy guests, both internal and external.
- Ensure that all communications are shared with team members in a timely and accurate manner, as appropriate.
- Keep the Executive team and Board of Directors apprised of all issues and concerns.
- Perform other work-related duties as assigned.
Knowledge and Abilities
:
- Demonstrated ability to develop and execute effective high-end marketing and advertising campaigns, with proven results in increasing revenues year-over-year.
- Proven track record of developing luxury and high-end branding campaigns that exemplify the products and services which are being advertised.
- Proven history of developing, implementing, and maintaining effective sales campaigns to increase revenue and demonstrate significant ROI.
- Track record of building and developing a team of professional sales and marketing leaders, who demonstrate their value through measurable ROI.
- Thorough knowledge and understanding of financial statements and the ability to project revenues and expenses of existing and new business operations, as well as effectively calculate and project ROI.
- Demonstrated ability to drive revenues and control expenses.
- Proven ability to think creatively, in a multitude of different areas of business operations. These include, but are not limited to: sales, marketing, advertising, operations, human capital, business growth and development, capital asset management, new business engagement, and more.
- Working knowledge of contract management, and the ability to consult with legal counsel regarding matters relating to contracts and business development.
- Impeccable responsiveness to demands of C-Suite executive and Board of Directors, proven ability to respond and execute executive leadership vision with little need for direction or follow-up. Ability to streamline requests for adjustment or pivot on short notice and remain calm and professional under stressful or adverse circumstances.
- Demonstrated ability to interact with a diverse population of employees and external contacts. Native American Business operations experience required.
- Demonstrated ability to lead, coach, train, develop and motivate employees.
- Excellent oral and written communication and organizational skills.
- Demonstrated ability to support C-Suite executives and Board of Directors in executing high-level visionary strategies, and a proven ability to achieve results and meet bottom line performance goals.
- Demonstrated ability to be an executive level team member and interact with the a Board of Directors and Tribal Council on a regular basis, as well as make frequent presentations and proposals to the Board and Council. Demonstrated ability to remain calm and focused under pressure.
- Demonstrated ability to foster a team environment, multi-task efficiently and maintain positive working relationships.
- Demonstrated ability to communicate in a clear, concise manner and handle escalated issues or team members/guests that are not happy. Ability to remain calm and focused under pressure.
- Demonstrated ability to participate in a team environment, multi-task efficiently and maintain positive working relationships. Excellent organizational skills.
Qualifications
:
- Bachelor's degree in business administration or another related field, required.
- Minimum of ten (10) years of senior leadership level experience as the top executive of a marketing department, in the hospitality industry at organizations with multiple business units located in multiple states, required.
- Extensive experience in opening large-scale business operations with multiple business units, required.
- Extensive experience in mergers and acquisitions of business operations, and demonstrated expertise in integrating all facets of sales, marketing, and advertising operations, required.
- Proven track record and demonstrated ability to increase revenue year-over-year for business operations with at least $100M in annual revenue, required.
- Demonstrated ability in analyzing, advising, and executing new business ventures, including thorough understanding of interpreting financial data and projecting short and long term ROI, required.
- Ability to work efficiently and efficiently both as an individual and as part of a team.
- Strong verbal and written communication skills, as well as strong interpersonal and organizational skills.
- Experience working for a Tribal entity, preferred.
- Preference given to Hualapai Tribal members.
Physical Demands
:
- While performing the duties of this position, the team member is regularly required to stand, sit, walk, push, pull, bend for extended periods; reach with hands and arms; talk and listen on a regular basis.
- The Team Member must be able to concentrate for prolonged periods.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and depth perception.
- The Team Member must be able to communicate effectively in person or using telecommunications equipment.
- Must have the hand-eye coordination and manual dexterity to operate a keyboard, touch-screen display, telephone, and calculator.
- Frequently lift and/or move up to 30 lbs.
Conditions of Employment
:
- Must be able to provide authorization to work in the United States.
- Must be at least 18 years of age.
- Must possess a valid driver's license with a clean driving record, and be able to obtain approval to operate a company vehicle.
- Must comply with the GCRC Team Member Handbook, internal policies and procedures, and all rules and regulations set within GCRC and the Tribe.
Working Conditions
:
Work environment will be an office setting, with occasional assignments in outdoor environments in multiple business locations. This will involve exposure to extreme weather conditions including, but not limited to: heat, cold, wind, rain, and snow. Occasional travel (local and statewide) for meetings, assignments, and regular job tasks. Extended and irregular hours, evenings, weekends, and holidays may be needed on occasion to meet business needs. Must be able to perform under pressure and work under stressful conditions. May be exposed to the risks associated in attempting to resolve issues with irate Team Members, both current and former, as well as external guests.
Flexible work from home options available.
Grand Canyon Resort Corporation
(GCRC) is wholly-owned by the Hualapai Tribe and is located in Peach Springs, Arizona. In 1988, the Hualapai People, who have been part of this land since time immemorial, established GCRC, welcoming millions of visitors each year to tour the area. The year 1883 is when the reservation was established, and occupiers are usually foreign to the land they occupy. To further increase tourism in the area, the Grand Canyon Skywalk was built in 2007. The Skywalk is a glass, horseshoe-shaped bridge that enables visitors to walk beyond the canyon walls at Grand Canyon West, suspending them 4,000 feet above the riverbed and providing an unparalleled view of this natural wonder.
