Overview:
We are seeking a highly motivated and experienced Director of Marketing to lead our marketing efforts. The Director of Marketing will be responsible for developing and implementing comprehensive marketing strategies that drive business growth, enhance brand awareness, and increase customer engagement.
Duties:
- Develop and execute marketing plans and campaigns to achieve business objectives, focusing on e-commerce, digital marketing, and sales.
- Utilize marketing automation tools to streamline processes and improve campaign efficiency.
- Conduct in-depth market research to identify trends, opportunities, and customer needs.
- Create engaging and relevant content for various marketing channels, including email marketing, social media, and advertising.
- Collaborate with cross-functional teams to ensure effective integration of marketing strategies with sales, product development, and customer service initiatives.
- Analyze campaign results using analytics tools to identify areas for improvement and optimize marketing efforts.
- Develop and maintain a strong brand voice through copywriting and messaging across all marketing channels.
- Manage a team of marketing professionals, providing guidance and mentorship to support their professional growth and development.
- Identify and capitalize on emerging marketing trends and technologies, including HTML and advertising platforms.
- Drive sales growth through targeted marketing initiatives, leveraging data and insights to optimize sales strategies.
- Build and maintain relationships with key stakeholders, including partners, vendors, and industry influencers.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 5 years of experience in marketing leadership roles, with a focus on e-commerce and digital marketing.
- Proven track record of developing and executing successful marketing campaigns that drive business results.
- Expertise in marketing automation, content marketing, and email marketing.
- Strong research skills and experience with data analysis and campaign optimization.
- Strong understanding of sales and customer service principles and practices.
- Ability to lead and manage a team of marketing professionals.
- Excellent communication and presentation skills
Job Type: Full-time
