About Us
Since 1990, Free Country has manufactured casual outerwear and active wear inspired by a modern, active lifestyle and has emerged as a power in the apparel industry with a look and spirit that stands on its own. We take a different approach to outerwear by creating compelling designs through a fusion of active performance and fashion. The driving force behind Free Country’s success began with its founder, Ira Schwartz, who found inspiration in his own active lifestyle of outdoor sports and especially skiing.
From the beginning, Ira had a vision “to market and merchandise a lifestyle which reflects the philosophy of doing one’s own thing – creating authentic outerwear with a not-too-serious attitude, that people will have fun wearing.” The result was a collection of men’s outerwear and activewear constructed from active, high performance fabrics with rugged charm, smart styling and classic authenticity.
When Ira’s wife, Jody, joined the company in 1994, the inspiration for a ladies collection became clear. The strong consumer reaction proved that our niche in developing high quality, high performance fabrics was just as relevant for the lifestyle needs of today’s modern active women.
Headquartered in New York City since 1990, Free Country Ltd. produces authentic recreational outerwear, activewear and swimwear for men, women and children. Free Country can be found in a variety of retailers throughout the U.S., Canada and Europe.
4 Bryant Park at 1071 Avenue of the Americas 9th FL New York, NY 10018
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