About Lawtrades
Lawtrades is transforming the legal industry by connecting in-house teams with top-tier legal freelancers through our marketplace platform. As we aim to double our growth next year, we are expanding our marketing efforts and seeking an experienced VP of Marketing to lead this initiative.
Position Overview
The VP of Marketing will develop and execute a comprehensive marketing strategy to scale existing channels and launch new ones. This role involves building a high-performing team, crafting a content strategy focused on whitepapers, and optimizing our marketing funnel to improve MQL to SQL conversions, driving revenue growth.
Key Responsibilities
Strategic Marketing Leadership:
• Develop and implement a multi-channel marketing plan aligned with company goals.
• Scale current channels like events and sponsorships to boost brand visibility and lead generation.
• Explore and evaluate new marketing channels for lead generation.
Team Building and Management:
• Recruit, mentor, and lead a marketing team of 3–4 members.
• Foster a collaborative and results-oriented team culture.
Content Strategy:
• Create a content plan centered on whitepapers, case studies, and industry reports.
• Position Lawtrades as a thought leader in the legal tech space.
Demand Generation and Funnel Optimization:
• Design campaigns to drive high-quality MQLs using digital marketing, SEO/SEM, email, and ABM.
• Optimize the marketing funnel to improve MQL to SQL conversion rates through analysis and A/B testing.
• Utilize marketing automation tools to track performance and refine strategies.
Collaboration and Alignment:
• Work closely with sales, product, and executive teams to align marketing initiatives with business objectives.
- Ensure consistent messaging and integration of marketing efforts across all departments.
Budget and Performance Management:
• Manage the marketing budget for optimal resource allocation.
• Establish KPIs aligned with sales targets and report on marketing performance.
Qualifications
Education:
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
Experience:
- 8+ years in B2B marketing, with at least 3 years in a leadership role.
- Proven success in scaling marketing efforts and driving revenue growth.
- Experience developing content strategies with a focus on whitepapers.
- Skilled in optimizing marketing funnels and improving MQL to SQL conversions.
Skills:
• Strategic thinker with the ability to implement long-term marketi
ng plans. • Strong leadership and team-building capabilities.
• Proficient in data analysis for informed decision-making.
• Familiarity with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Excellent communication skills, emphasizing content creation.
Industry Knowledge:
• Experience in legal tech, professional services, or SaaS is a plus.
• Understanding of the legal industry’s dynamics and target audience.
What We Offer
Competitive Compensation:
• Attractive salary with performance-based bonuses.
Benefits:
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company match.
Growth Opportunities:
• Significant role in shaping the company’s future.
• Professional development and learning opportunities.
Work Environment:
• Collaborative and innovative culture.
Flexible work arrangements, including remote options
