The Content and Marketing Manager will play a significant role in overseeing content development needs across all functions of the 4AIR marketing group. This person will make sure that all members of the marketing team coordinate their efforts in support of the strong Content Marketing strategy they oversee, which will be the cornerstone of the organization's go-to-market strategy. Beyond forming and overseeing strategy, they also will be expected to develop the written content for amplification across all marketing channels, with the support of other shared marketing resources. They will report to and act as the day-to-day contact between the broader marketing team and company leadership.
4AIR is an aviation industry pioneer offering sustainability solutions beyond just simple carbon neutrality. Its industry-first framework aims to tackle climate impacts of all varieties, providing a streamlined and verifiable pathway for aviation industry participants to effectively counteract and reduce aircraft emissions. The 4AIR framework comprises four levels, each equipped with specific, science-based objectives, independently verified results, and increasingly significant impacts on sustainability. This approach facilitates easy adoption for private aviation users seeking sustainability, providing access to carbon markets, sustainable aviation fuel (SAF), support for new technologies, and other strategies. For further details, visit www.4air.aero and www.assuresafregistry.com.
LOCATION: Cleveland, OH (Hybrid)
Responsibilities
- Development and management of a robust content calendar composed of thought leadership, proprietary and industry research, website copy and blogs, organic and paid social media, content appealing to trade and mainstream media, speaker proposals, digital advertising and company collateral.
- Serve as the central point of alignment between the Digital Manager, Events Coordinator, Design Team, Public Relations resources as well as other 4AIR team members and company leadership.
- Proactively source all needed background to develop engaging content and become “the expert.”
- Implement a process-based approach dedicated to workshopping novel approaches to creative ways to present content in a manner that will resonate with prospective 4AIR customers.
- Develop marketing materials with a detailed and strategic eye to ensure they are compelling to prospective customers, error-free, on-brand and aligned with the goals of company leadership.
- Develop a system of reporting to demonstrate how the Content Marketing Strategy is resulting in inbound leads of quality, overall company visibility and is helping to fuel all broader marketing efforts.
- Promote key programs and company offerings via strategic approaches to content that will make news via public relations initiatives and draw user engagement on the website and social media platforms.
- Present work and ideas for content positioning to Senior Executives in ways that will resonate and drive their engagement in your Content Marketing efforts and all of the marketing channels that content feeds.
Requirements, Experience & Competencies
- Bachelor’s degree: marketing, business, journalism, communications or related field.
- 8+ years’ experience.
- Exceptional written and verbal communication skills.
- Possess the ability and polish to effectively communicate with C-level executives.
- Discipline to work without supervision; a self-starter that proactively generates progress.
- Ability to prioritize and complete multiple projects simultaneously, and work in a team environment.
- An eye for creativity and how to implement innovative ideas that can be practically executed.
- Demonstrate a history of success in the mediums of content marketing, advertising, PR, internal comms, social media, conceptual campaigns, thought leadership strategies and branding.
- Ability to accept feedback and work collaboratively as part of a team while still advocating a clear creative vision.
- 20% travel is expected.
Additional Desired Qualifications
- Working knowledge of the sustainability industry, including carbon offsets, sustainable fuels, and new technology.
- Working knowledge of rules and guidelines around environmental marketing.
- Previous experience servicing high-profile customers for luxury goods or previous experience in communicating sustainability initiatives.
- Working knowledge of business aircraft industry, products, and services.
- Has obtained a pilot’s license or has an active interest in aviation.
