Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer’s to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.
All the responsibilities we'll trust you with:
PEOPLE MANAGEMENT
Hire a dynamic team that represents our brand values Lead trainings and build tools to ensure that Student Marketeer teams are successful Provide direct and productive coaching to maximize team impact Empower Student Marketeer's to produce new ideas to increase trial, support sales and excite consumers
INCREASE TRIAL AND BUILD BRAND RELEVANCE
Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance Manage local resource allocation (e.g. budgets, cans, hours) based on strategy Conduct regular market visits to better understand areas of opportunities and the consumer Develop new opportunities beyond existing programs to attract new entry-point consumers Analyze program goals and priorities to run a successful program
COLLABORATION AND DISCOVERY
Build relationships with internal sales and marketing teams to maximize program impact Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)
Your areas of knowledge and expertise that matter most for this role:
- Project management experience delivering projects from brainstorming to execution
- Experience presenting and facilitating trainings and meetings
- Success in collaborative and creative environments
- Collegiate marketing and sampling experience
- Must have a valid US Drivers License
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
