At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
This position leads all aspects of the US Marketing function, including building brand plans for Zenpep and potentially future brands. It is responsible for embedding and leading marketing frameworks across all geographies and products in Nestle Health Science, such as the cross-functional brand planning process. Additionally, it ensures centralized marketing expertise to support affiliates globally, including Omni-Channel Marketing, which is essential for the organization's success. This role is integral to achieving the goal of becoming the leading company in the treatment of GI-related diseases.
STRATEGIC IMPACT:
Leads a small team of product managers responsible for all strategic planning for the brand, including but not limited to: Brand Plan, Pricing, market Access, Resource build- Sales, HCP, Patient, KOL, Competitive intelligence, and Omni Channel. Manages identification of marketplace trends, targets and financial impacts which shape marketing and go-to-market strategies for the US Pharmaceutical NHSc portfolio. Lead insights generation for new business development and interfaces closely with Sales division.
KEY RESPONSIBILITIES:
- Lead the development and execution of Nestle Health Science’s marketing vision and strategy, including target patient identification, brand positioning, and brand character development.
- Collaborate with US partners to embed the brand plan and support local execution through your team.
- Establish frameworks, metrics, and strategies for brand building and channel marketing.
- Partner with clinical, medical, and market access colleagues to create a value story for private and government payers globally.
- Provide thought leadership by staying current with evolving online media, technology, and competitive trends.
- Manage and leverage external agencies' creative capabilities to build brands and channel strategies across various marketing mixes and customer segments.
- Oversee the brand marketing budget.
- Ensure the team establishes clear brand performance tracking and diagnosis systems, and develop action plans for course correction.
- Identify new capabilities that enhance competitive advantage and product usage.
EXPERIENCE & EDUCATION REQUIREMENTS:
- 10-15+ years' experience in commercial roles of increasing responsibility and ideally 7+ years' experience in the marketing of specialty products.
- Bachelors’ Degree or equivalent, MBA preferred, but not essential
- Launch experience in US and outside US geographies
- Ability to travel approximately 30%
- Ability to build and manage teams to develop and execute multi-channel marketing strategies
- Proven experience with marketing of approved specialty therapeutics
- Demonstrated ability to think and act strategically, with proven track record of driving tactical execution within department, internal cross functional teams and external partners
- Excellent analytical and creative problem solving, strategic analysis and planning capabilities, involving complex situations
- Highly developed oral and written communication skills and organizational experience
PREFERRED SKILLS:
- Require ability to successfully work cross functionally to build relationships that drive results.
- Require proven leadership experience including building, mentoring and retaining a high performing team
- Require strong ability to work in a fast-paced start-up environment with competing priorities
- Successful experience achieving and maintaining compliance with all applicable regulatory, legal, and operational rules
- Proven ability to build productive relationships with stakeholders including KOLs and patient advocacy groups
- Strategic and creative thinking, entrepreneurial spirit, and innovative leadership in developing marketing strategies and communications programs that engage a variety of diverse stakeholders
- Strong knowledge of current digital marketing landscape
The approximate pay range for this position is $170,000 to $230,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com).
Requisition ID: 326162
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
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